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Corporate Profile

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Corporate Profile 2017-05-16T14:08:51+00:00

Project Description

Challenge:

Due to a federal government policy change The Hotel Network (THN) needed to reposition to boost its image and corporate business with a new sales and marketing approach.

Solution:

  • Evolved logo, added tagline and applied to print and electronic stationery
  • Created Company Profile and DM letters targeting Financial Controllers. Worked with telemarketing agency
  • Recommended changes to website to appeal to B2B and B2C
  • Developed Marketing plan

Results:

  • Positive feedback to more professional image
  • Re-established shifting relationships with government and grew new business
  • Strengthened relationships with TMC companies, such as Concur, which added to their market appeal and benefits to customers.
Action Communications created a new logo that was uniquely us. They produced direct mail letters and a new corporate profile document that succinctly and professionally portrayed our compelling proposition to the market, successfully raising our profile and potential revenue stream.
Roger Walker, Director, The Hotel Network