Due to a federal government policy change The Hotel Network (THN) needed to reposition to boost its image and corporate business with a new sales and marketing approach.
Evolved logo, added tagline and applied to print and electronic stationery
Created Company Profile and DM letters targeting Financial Controllers. Worked with telemarketing agency
Recommended changes to website to appeal to B2B and B2C
Developed Marketing plan
Positive feedback to more professional image
Re-established shifting relationships with government and grew new business
Strengthened relationships with TMC companies, such as Concur, which added to their market appeal and benefits to customers.
Action Communications created a new logo that was uniquely us. They produced direct mail letters and a new corporate profile document that succinctly and professionally portrayed our compelling proposition to the market, successfully raising our profile and potential revenue stream.