Challenge:
The Churchie Foundation wanted to increase money raised in their annual appeal in order to start ambitious school development projects.
Solution:
- Developed an annual appeal campaign strategy involving creative direction and individual target segment content that spoke to each audience separately
- Created a specific brochure for new building development
- Created a specific Bequest brochure and forms
Results:
- Most successful financial appeal in 10 years.
- Provided comprehensive marketing tools for Foundation Manager to use in face-to-face meetings.
- Increased awareness for the Foundation across school community not just Old Boys.
“The most recent project was the Annual Appeal for Churchie’s biggest building project. The response for the Annual Appeal was the best in a decade. Anita played a key role in the team that brought this appeal to fruition and nothing was ever a problem.”