Challenge:
To provide interim marketing manager services ensuring marketing momentum for dynamic RTO and a strong presence at peak industry event with first custom stand
Solution:
- Develop modular custom stand for re-use in different configurations at other events for greater brand impact
- Implement integrated marketing campaign to ensure professional presence at FITEX and effective lead management. Elements included:
- Logo and key message signage, videos, brochures, uniforms, travel, rosters, Facebook and Salesforce database marketing Entry giveaways, special course offers and prizes, iPad lead/entry capture, SMS confirmation and follow-up telemarketing – to trade and prospect/public audiences
Results:
- Impact of custom stand at FITEX suitably demonstrated the Australian Institute of Personal Trainers (AIPT) as a major player in industry, reinforcing brand values of studying with AIPT
- Developed a far superior event management and budget tracking system with dashboard summary to help with future budget planning and cost per lead analysis
- 3 week appointment extended to 4 months, evolving to special projects (Business Diploma Marketing and Rebel Sports relationship marketing) while new marketing team bedded down and focused on core work.
Sherryl hit the ground running, worked well with our team and was solutions-focussed. Due to her experience and connections she identified areas of cost-savings and improvements in our event management and budget tracking system. She acted in the best interests of the company, was quick to address any issues that arose and negotiate appropriate recompense.