Challenge:
Volunteer-based NFP needed professional marketing materials to promote biennial national conference and secure sponsorship
Solution:
- Evolved logo
- Created New website and Facebook page and manage ongoing
- Developed EDMs to send to 10 associated databases
- Developed Sponsorship proposals for conference and OEA to ensure viability and greater marketing presence.
- Developed details sponsorship promotional / commitment schedule to honour agreement and assigned resources to manage it
Results:
- Positive response from client and broader community to all materials
- Conference early bird sold out in 1 month. Conference sold out 2 weeks before event.
- Secured 4 sponsors as Foundation Partners/Supporters for a 2 year period ensuring income and operations for organisation beyond conference and membership fees
- All sponsorship commitments to date have been met, strengthening the relationship
Action Communications has brought energy and momentum to our organisation. We are thrilled with what they have helped us achieve in less than one year. We now have professional and engaging digital platforms, wonderful financial support from prestigious organisations, and strong patronage of our conference and online community. The work they have done for us has gone beyond marketing comms to strategic advice and direction, helping us unite in a common and bigger vision for our organisation.