Branding

/Branding

Marketing Workshops

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Challenge: To strengthen organisational branding and create marketing purpose and blueprint for organisation that lacked marketing resources.     Our Workshop Services: We can do 1/2 day and full day workshops that focus on branding, marketing or specific challenges, such as business review, competitive threats, new product introduction, etc.. We are also available to [...]

Branding

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Challenge: Company Director, Lisa Butler, separated from her previous business partner and wanted a new company name and brand image to take to market for her corporate communications training consultancy. Solution: A new company name, brand name and identity that reflected the essence of what the organisation does A unique and [...]

Research

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Challenge: To position Honey Gold mangoes as the best tasting mango in Australia thereby increasing demand and the price premium. Solution: Conduct independent, statistically-valid, sensory research on the four main varieties of mangoes with regular consumers Create an integrated PR campaign including Australia Day pack. Create influential point of sales material [...]

Marketing Plans

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Challenge: To provide branding and marketing recommendations for the launch, sell-through and marketing of rural residential blocks near Kuranda in far north Queensland.   Our Marketing Plans: Our marketing plans  can flex according to your budget and requirements. They can be short and sharp, following a workshop planning session, or can be detailed, incorporating [...]

Websites

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Challenge: The SCOTS PGC College was lagging in enrolments in Prep, Year 7 and its two boarding houses. Website Solutions: We create websites suited to your need, budget and brand. From simple holding pages through to basic responsive wordpress sites to large dynamic web portals with lead-capture devices, logins and e-commerce support. We can [...]

Integrated marketing

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Challenge: Brisbane Northside Emergency was suffering low awareness in its geographic catchment and clientele was reduced since the opening of the adjacent Prince Charles paediatric department. Solution: Developed a new brand strategy — positioning and campaign — using our brand pyramid process Wrote a marketing plan that created a footprint for [...]

Multimedia

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Challenge: Within tight timeframes, produce professional corporate mentoring and leadership programs featuring DVDs of some of Australia’s most successful business people.   Our MultiMedia Services: We can produce: - exciting conference openers - informative corporate overviews - inviting school prospectuses - dynamic promotional clips - training and e-learning videos and audios - documentary [...]

Events

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Challenge: To provide interim marketing manager services ensuring marketing momentum for dynamic RTO and a strong presence at peak industry event with first custom stand Solution: Develop modular custom stand for re-use in different configurations at other events for greater brand impact Implement integrated marketing campaign to ensure professional presence at [...]

Sponsorship

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Challenge: Volunteer-based NFP needed professional marketing materials to promote biennial national conference and secure sponsorship Solution: Evolved logo Created New website and Facebook page and manage ongoing Developed EDMs to send to 10 associated databases Developed Sponsorship proposals for conference and OEA to ensure viability and greater marketing presence. Developed details [...]

Direct Mail

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Challenge: The Churchie Foundation wanted to increase money raised in their annual appeal in order to start ambitious school development projects. Solution: Developed an annual appeal campaign strategy involving creative direction and individual target segment content that spoke to each audience separately Created a specific brochure for new building development Created [...]