Queensland Schools trust Action with their Branding and Education Marketing

 

Over the past 12 months a number of independent Queensland schools have worked with Action Communications to refine their brand and marketing to present a unique and inviting identity for their schools with the aim of securing capacity enrolment.

Prestigious accounts we have worked on include:

“More and more schools are starting to appreciate the need to position themselves true to their brand essence and differently to their competitors,” said Action Communications Director, Anita Beasley. “This in turn will make it easier for parents and children to understand what’s great about a school and what they have to offer.

“Working with our design partners, Look Education, we work through a proven research, rebranding and marketing process.

“Schools are confident going with Action because of our strong branding and marketing experience – not just in education but across the corporate sector as well, because schools are businesses too.

“Each school is unique and we involve key members of the school community to identify and promote what is special and wonderful about each organisation. We are thorough in our recommendations and well connected with a team of trusted providers across design, digital, photography and video.” Anita added that because both Action Communication Directors have country backgrounds, they can relate well to country schools as well as city ones.

The range of work we do for schools includes:

    • Market Research
    • Brand strategy
    • Logo Refinement and Brand Positioning
    • Marketing Plans
    • Websites
    • Prospectuses and other brochures
    • Social Media Strategy & Implementation
    • Photography & Videos
    • Traditional Advertising (Radio, newspapers, magazines, cinema, billboard,)
    • Digital strategy
    • Buses and signage

Action Communications has been working in education marketing for over three years following our first assignment with Scots PGC College, Warwick, where we helped them attract 17 new enrolments within 8 weeks of re-branding. This equated to over $1 million in revenue over the life of those enrolment and more than a 15 times return on their investment.

We have now worked with over 20 kindergartens and schools throughout Queensland and have worked nationally as marketing consultants to Outdoor Education Australia for over three years.

“What we are finding now,” said Anita, “is even state schools are starting to look at their brand identity and overall position in the market.”

If you are a school and have some challenges around image and enrolments, please get in touch.