About Us 2017-05-16T14:07:54+00:00


You know what they say about birds of a feather stick together? Well Action Communications is a marketing communications consultancy owned by sisters, Sherryl Caulfield and Anita Beasley. We’re based in South East Queensland where we grew up, and where we have returned, after working further afield for many years.

Action by name. Action by nature.

That’s us! We thrive on driving marketing results for you, your brand and your organisation. Combined, we have 50 years experience in marketing and have worked with big brands, multinationals, government, RTOs, small businesses, and NFPS. What sets us apart from other marketing consultants is our big-picture approach to your marketing problem, no matter how small or specific. We’ll get our heads around it and work out how to get results. Plus, we are tenacious when it comes to detail, ensuring an efficient and effective engagement.

A bird doesn’t sing because it has an answer. It sings because it has a song.


We are senior consultants who have worked predominantly at a national level and have run our own marketing, PR and event businesses.


You want smart operators?


With us you get savvy professionals – no juniors – working for you for much less than what you would pay elsewhere for professionals like us.


With strong in-demand skills


We have strong in-demand skills in strategic concepts, writing, creative execution, marketing plans, production and sales promotions


And value-for-money service


This translates to a value-for-money service that combines a strategic point-of-difference, experienced know-how and positive results.
Direct Mail campaign delivered highest appeal result in 10 years of fundraising
One Facebook post reached over 375 000 people and was shared 4070 times in 3 days
New marketing enrolled 17 students in 6 weeks — securing $1 million over student lifetime

Meet Us

We are sisters who grew up on a dairy farm in south-east Queensland. In our youth, we were creative and into music, sports, animals and the outdoors. Not much has changed.

Sherryl Caulfield
Sherryl CaulfieldDirector
Sherryl is a strategist, wordsmith and creator. For 25 year she has worked for leading brands on the client and agency side across three major sectors: Technology, Outdoors, and Personal Development.

Highlights include:
• 7 years as ANZ Marcom Manager for world no 2 software company
• 8 years as PR manager for Toshiba NZ securing cover shot and story in NZ’s no 1 business magazine
• Marketing for Outward Bound, securing TV coverage and creating new product
• Producer for Emberin’s my mentor program that helped Telstra and Commonwealth Bank win global awards for their diversity initiatives
• Created 30+ websites, one for a US company secured four new clients with 2000+ employees
• Marketing advisor to many outdoor / learning organisations

Sherryl has a Bachelor of Business in Communications, a certificate in creative writing and has published a Canadian fictional series called The Iceberg Trilogy.

Anita Beasley
Anita BeasleyDirector
Anita is is a specialist in building brands, digital communications, marketing businesses and driving sales. Her career spans Australia and the UK, start-ups SMEs, government enterprises and global corporations.

Highlights include:
• Launching Colorado fashion label
• Marketing Manager for Footlocker launching first website, loyalty club and women’s catalogues
• Marketing Manager for Mountain Designs – rebranded organisation
• International Marketing Manager for Japan’s largest wedding and Spa company
• Winner of National Australian Marketing Institute Award for TAFE campaign
• Director of Strategy for Emberin, Australia’s most successful gender diversity company, where she consulted to HR Directors at AX100 companies
• Brand strategist for many private schools

Anita has a BA with a double major in journalism and a Graduate Diploma in Communications, majoring in Advertising. She is actively involved in a women’s charity on Brisbane’s Bayside.

PartnersSenior Professionals
To deliver the best solution for our clients we partner with professional agencies that are specialists in their field.

We manage these projects to ensure they:
• are undertaken to a written brief
• are on strategy
• uphold the brand qualities of our clients

Our agency network includes:
• Management consultants
• Graphic designers
• Web & APP developers
• SEO and SEM experts
• Researchers
• Database / list providers
• Printers
• Above the line advertising agencies
• Media planners and buyers
• PR agencies
• Event management companies

We also have contacts in New Zealand that can carry out most of this work.

We have worked globally and helped clients worldwide — yet we are equally at home with small businesses.

We know how to uncover your strategic requirement, explain it to you in a straight-forward manner and help you create innovative marketing solutions

just like our feathered friends, we:

generate big ideas – take brave actions – produce bold communications – deliver brilliant results

Big Ideas

Our marketing ideas will inspire you with their originality, scope, practicality and presence. They’ll elevate you and give you confidence.

Learn More

Brave Actions

We provide strategic recommendations with your big picture in mind. We won’t shy away from telling you what you need to do.

Learn More

Bold Communications

When we understand your business goals and what you need to achieve, we develop integrated communications to get brilliant results.

Learn More


• Brands that resonate • Marketing that attracts
• Websites that convert • Communications that connect

then talk to us today