Challenge:
Brisbane Northside Emergency was suffering low awareness in its geographic catchment and clientele was reduced since the opening of the adjacent Prince Charles paediatric department.
Solution:
- Developed a new brand strategy — positioning and campaign — using our brand pyramid process
- Wrote a marketing plan that created a footprint for future guidance
- Briefed and managed new photography
- Developed a new website, Facebook strategy and content
- Implemented integrated marketing including custom outdoor advertising, radio advertising, cinema advertising, letterbox drop, PR, signage, customer promotional items and more, including a custom APP
- Implemented a digital content strategy and ongoing SEO and SEM
Results:
- Increased clientele by over 20% in first six months of campaign
- Increased awareness in client geographic catchment area
- Increased web traffic, Facebook likes and engagement with one Facebook post reaching 374 000 people and shared 4070 times
“We found it difficult to articulate our passion for what we do and turn it into a cohesive marketing strategy. With great resilience, Action Communications persevered until we got it right. The results have been solid, setting us up for further growth and reinforcing the value of marketing to our business. It was a testament to how committed they were to delivering a great product.”