Challenge: To position Honey Gold mangoes as the best tasting mango in Australia thereby increasing demand and the price premium. Solution: Conduct independent, statistically-valid, sensory research on the four main varieties of mangoes with regular consumers Create an integrated PR campaign including Australia Day pack. Create influential point of sales material [...]
Challenge: Brisbane Northside Emergency was suffering low awareness in its geographic catchment and clientele was reduced since the opening of the adjacent Prince Charles paediatric department. Solution: Developed a new brand strategy — positioning and campaign — using our brand pyramid process Wrote a marketing plan that created a footprint for [...]
Challenge: To relaunch caravan range after slow market entry/ soft launch and position as quality in overcrowded market Solution: To use the opportunity of introducing new PR agency to media as a way of updating them on the growing range of caravans and offering loan vehicles Interview caravan designers to understand the [...]
Challenge: Within tight timeframes, produce professional corporate mentoring and leadership programs featuring DVDs of some of Australia’s most successful business people. Our MultiMedia Services: We can produce: - exciting conference openers - informative corporate overviews - inviting school prospectuses - dynamic promotional clips - training and e-learning videos and audios - documentary [...]
Challenge: Volunteer-based NFP needed professional marketing materials to promote biennial national conference and secure sponsorship Solution: Evolved logo Created New website and Facebook page and manage ongoing Developed EDMs to send to 10 associated databases Developed Sponsorship proposals for conference and OEA to ensure viability and greater marketing presence. Developed details [...]
