The SCOTS PGC College was lagging in enrolments in Prep, Year 7 and its two boarding houses.<\/p>\n<\/div>
Website Solutions:<\/span><\/span><\/p>\nWe create websites suited to your need, budget and brand. From simple holding pages through to basic responsive wordpress sites to large dynamic web portals\u00a0with lead-capture devices, logins and e-commerce support. We can manage art direction, image selection, copywriting and other essential\u00a0elements to ensure your modern, professional online presence.<\/span><\/p>\n<\/div><\/div><\/div><\/div>
Solution:<\/h2>\n<\/div>\n- Developed a new brand strategy \u2014 positioning and campaign \u2014 using our brand pyramid process<\/li>\n
- Wrote a marketing plan that created a footprint for future guidance<\/li>\n
- Briefed and managed new photography<\/li>\n
- Developed publications strategy and wrote copy for three new publications \u2014 Prospectus, Little Scots and In Residence<\/li>\n
- All this work led to the development of a new website \u2014 their strongest marketing vehicle \u2014 for which we wrote the copy\n
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Results:<\/h2>\n<\/div>\n- Heightened engagement with school community<\/li>\n
- 17 new enrolments mid-term with over $1 million in student fees over student lifetime<\/li>\n
- Increased web traffic, enquiries and school tours<\/li>\n<\/ul>\n<\/div>
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\u201cAction helped us completely overhaul our website to one that represents the College in outstanding ways and provides us with an excellent tool for marketing.\u201d<\/q><\/blockquote>Simon Shepherd, Principal<\/strong>, The SCOTS PGC College<\/span><\/span><\/div><\/div><\/div>