ACTION COMMUNICATIONS IS NOT YOUR TYPICAL BRISBANE BRANDING AGENCY<\/span><\/strong><\/h2>\n<\/div><\/div><\/div><\/div><\/div>We are headed by two senior executives who have been Australian brand managers for leading global and Australian brands and are experienced in brand strategy.<\/strong><\/p>\nWith this expertise we ensure that all branding assignments are delivered to a high standard and can suitably stand aside any global brand \u2014 even if they are for a small business. Afterall, every big business was once a small business, take Coca Cola for example. Naturally, your brand has to be true to you, what you do and what you offer.<\/p>\n
Having been a client \u2014 and having worked for other branding agencies \u2014 is a key part of the value we bring to our clients. We know how to manage the brand process to deliver a wonderful result for up-and-coming Brisbane companies.<\/p>\n
Our Brand Strategy services include:<\/p>\n
\n- Brand Research & Testing including concept testing.<\/li>\n
- Brand Workshops<\/li>\n
- New Brand development<\/li>\n
- Brand revamps<\/li>\n
- Logo Development (typography, icons), Brand design and identity.<\/li>\n
- Brand taglines \/ positioning<\/li>\n
- Outlining Brand Goals<\/li>\n
- Brand Strategies including brand experiences<\/li>\n
- Branding campaigns<\/li>\n
- Brand stories<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
Follow the flightpath of our Brisbane Branding Agency<\/h2>\n<\/div>Some people find branding daunting and don\u2019t really get it \u2013 that\u2019s okay. It takes time to master, that\u2019s for sure.<\/p>\n
To help you understand how this process might work, explore the Brand Strategy approach and results for two Brisbane clients below.<\/p>\n
YOU CAN ALSO SEE OTHER BRAND IDENTITY PROJECTS HERE<\/span><\/a><\/span><\/strong>\u00a0AND<\/span> HERE<\/span><\/a>.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Eden Made<\/strong>
\n<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\nEden Windows produced custom timber windows and doors for architecturally designed homes in SE QLD and northern NSW.<\/span><\/p>\nA new owner wanted a new name and brand position that reflected who they were, the quality of their company\u2019s creations (more than windows) and ensured they could stand well alongside competitors.<\/p>\n
We undertook market research and did a brand workshop with key staff and worked closely with the owner to create a brand that wowed him \u2014 Eden Made<\/a> \u2014 with the tagline Beautiful Timber Designs<\/em>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/Eden-Made-Brisbane-Branding-website-e.g..jpg\" "\\"Eden")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"Logo](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/EdenMade_Logo_Tagline_Icon_horizontal_rgb.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\nThe new name\/ logo:<\/span><\/strong><\/h4>\n\n- Is short and easy to remember<\/li>\n
- Ties to original name and the paradise concept associated with Garden of Eden<\/li>\n
- Conveys hand-made \u2013 and leveraged the known concept of \u201cAustralia made\u201d<\/li>\n
- Features a tree symbolic of Western Red Cedars \u2013 one of their main building timbers<\/li>\n
- On closer inspection, the tree is made up of a stump that is a timber door and branches that are the necessary right angles of joinery<\/li>\n
- The typography flows the names together to reflect beauty and balance<\/li>\n
- The logo works in two tone and single tone with the name easily legible even in white reverse out on their website<\/a>.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
The Talea Group<\/strong>
\n<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\nA professional services company providing tailored business communication and training services to ASX companies needed a new name following a partnership separation. Working through our Brand Pyramid Workshop we distilled the organisation\u2019s brand essence and created a new name and logo that aptly represents the new entity \u2014 The Talea Group.<\/strong><\/span><\/p>\n\u2014 Talea is Latin for “to tailor”<\/span>
\n\u2014 The Group reflects a larger consultancy firm approach<\/span>
\n\u2014 Tailored Workplace Learning highlights the degree of customisation that Talea offers clients wanting to upskill their staff<\/span>
\n\u2014 The owl symbolises learning and wisdom \u2014 and being able to see in the dark; to find and offer things others can\u2019t<\/span>
\n\u2014 The dark blue is a corporate colour used by Blue Chip companies. It is seen as steady and trustworthy. It is contrasted with a bright blue for energy, freshness and newness.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>![](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/Talea-logo-1-line.jpg\")
<\/span><\/li>![](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/Talea-Web-Hm-V2.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>ARE YOU A START-UP OR KEEN TO REBRAND?<\/span><\/h4>\n<\/div><\/div><\/div><\/div><\/div>Get in touch!<\/span><\/strong><\/span><\/a><\/h2>\n<\/div><\/div><\/div><\/div><\/div>Branding is much more than a name<\/h3>\nIdentifying your essence \u2014 your unique differentiation \u2014 and your WHY \u2014 is critical.<\/h3>\n
In our experience, very few company owners come up with a name that reflects their essence. Their involvement in the process, though, is essential and welcomed.\u00a0 If you have a name that doesn\u2019t work for you and you can\u2019t change it, we can help with that too.<\/p>\n
Our Branding Agency helps Brisbane clients understand the importance of branding, marketing and selling.<\/em><\/h4>\nSee here<\/span><\/a> and here<\/span><\/a> for a few key explanations<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Branding is what people say about you\u00a0\u2014 or your organisation \u2014\u00a0when you are not in the room.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Branding is more than your logo and brand identity. It is the total brand experience that someone has \u2014 and can expect to have \u2014 when they encounter your brand. It is the perceptions that come to mind even if they don\u2019t equal reality.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>Addressing Image Issues<\/h2>\n<\/div>At Action Communications we can help identify your brand issues.\u00a0If you are a business that has image issues, it\u2019s not enough to say, \u201cthose perceptions are outdated\u201dor \u201cthey don\u2019t reflect who we are now\u201d or \u201cwe have addressed those issues\u201d, even if this is the case.<\/p>\n
It\u2019s essential to communicate and reposition your brand so that brand perceptions accurately reflect who you are \u2014 and the brand you want to be known as.<\/p>\n
This does not necessarily mean a change of name, however it generally requires a number of proactive initiatives.<\/p>\n
Our Brisbane branding agency can provide brand recommendations to ensure your brand essence is conveyed in interactions (customer service), content and visuals, your physical environment and other ways.\u00a0This helps to reaffirm and fast-track your brand image \u2014 an added bonus for start-ups.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>Essential Start-up Experience<\/h2>\n<\/div>We\u2019ve had start-up experience working for Japan\u2019s largest wedding company (a global enterprise), an education business for Dr John Hewson and Women\u2019s Village, a general market business for emberin, a diversity development and empowerment company.<\/p>\n
As part of this we\u2019ve worked with start-up teams and creatives, conducting concept testing across Australia\u00a0 <\/span>and in the US and UK and creating branding and marketing strategies and brand hierarchies.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
We are headed by two senior executives who have been Australian brand managers for leading global and Australian brands and are experienced in brand strategy.<\/strong><\/p>\n With this expertise we ensure that all branding assignments are delivered to a high standard and can suitably stand aside any global brand \u2014 even if they are for a small business. Afterall, every big business was once a small business, take Coca Cola for example. Naturally, your brand has to be true to you, what you do and what you offer.<\/p>\n Having been a client \u2014 and having worked for other branding agencies \u2014 is a key part of the value we bring to our clients. We know how to manage the brand process to deliver a wonderful result for up-and-coming Brisbane companies.<\/p>\n Our Brand Strategy services include:<\/p>\n Some people find branding daunting and don\u2019t really get it \u2013 that\u2019s okay. It takes time to master, that\u2019s for sure.<\/p>\n To help you understand how this process might work, explore the Brand Strategy approach and results for two Brisbane clients below.<\/p>\n YOU CAN ALSO SEE OTHER BRAND IDENTITY PROJECTS HERE<\/span><\/a><\/span><\/strong>\u00a0AND<\/span> HERE<\/span><\/a>.<\/strong><\/p>\n<\/div> Eden Windows produced custom timber windows and doors for architecturally designed homes in SE QLD and northern NSW.<\/span><\/p>\n A new owner wanted a new name and brand position that reflected who they were, the quality of their company\u2019s creations (more than windows) and ensured they could stand well alongside competitors.<\/p>\n We undertook market research and did a brand workshop with key staff and worked closely with the owner to create a brand that wowed him \u2014 Eden Made<\/a> \u2014 with the tagline Beautiful Timber Designs<\/em>.<\/p>\n<\/div>\n<\/div><\/div><\/div> A professional services company providing tailored business communication and training services to ASX companies needed a new name following a partnership separation. Working through our Brand Pyramid Workshop we distilled the organisation\u2019s brand essence and created a new name and logo that aptly represents the new entity \u2014 The Talea Group.<\/strong><\/span><\/p>\n \u2014 Talea is Latin for “to tailor”<\/span> In our experience, very few company owners come up with a name that reflects their essence. Their involvement in the process, though, is essential and welcomed.\u00a0 If you have a name that doesn\u2019t work for you and you can\u2019t change it, we can help with that too.<\/p>\n See here<\/span><\/a> and here<\/span><\/a> for a few key explanations<\/strong>.<\/span><\/p>\n<\/div> Branding is what people say about you\u00a0\u2014 or your organisation \u2014\u00a0when you are not in the room.<\/span><\/p>\n<\/div> Branding is more than your logo and brand identity. It is the total brand experience that someone has \u2014 and can expect to have \u2014 when they encounter your brand. It is the perceptions that come to mind even if they don\u2019t equal reality.<\/p>\n<\/div> At Action Communications we can help identify your brand issues.\u00a0If you are a business that has image issues, it\u2019s not enough to say, \u201cthose perceptions are outdated\u201dor \u201cthey don\u2019t reflect who we are now\u201d or \u201cwe have addressed those issues\u201d, even if this is the case.<\/p>\n It\u2019s essential to communicate and reposition your brand so that brand perceptions accurately reflect who you are \u2014 and the brand you want to be known as.<\/p>\n This does not necessarily mean a change of name, however it generally requires a number of proactive initiatives.<\/p>\n Our Brisbane branding agency can provide brand recommendations to ensure your brand essence is conveyed in interactions (customer service), content and visuals, your physical environment and other ways.\u00a0This helps to reaffirm and fast-track your brand image \u2014 an added bonus for start-ups.<\/p>\n<\/div> We\u2019ve had start-up experience working for Japan\u2019s largest wedding company (a global enterprise), an education business for Dr John Hewson and Women\u2019s Village, a general market business for emberin, a diversity development and empowerment company.<\/p>\n As part of this we\u2019ve worked with start-up teams and creatives, conducting concept testing across Australia\u00a0 <\/span>and in the US and UK and creating branding and marketing strategies and brand hierarchies.<\/p>\n<\/div>\n
Follow the flightpath of our Brisbane Branding Agency<\/h2>\n<\/div>
Eden Made<\/strong>
\n<\/span><\/h3>\n<\/div><\/span><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div>The new name\/ logo:<\/span><\/strong><\/h4>\n
\n
The Talea Group<\/strong>
\n<\/span><\/h3>\n<\/div>
\n\u2014 The Group reflects a larger consultancy firm approach<\/span>
\n\u2014 Tailored Workplace Learning highlights the degree of customisation that Talea offers clients wanting to upskill their staff<\/span>
\n\u2014 The owl symbolises learning and wisdom \u2014 and being able to see in the dark; to find and offer things others can\u2019t<\/span>
\n\u2014 The dark blue is a corporate colour used by Blue Chip companies. It is seen as steady and trustworthy. It is contrasted with a bright blue for energy, freshness and newness.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/span><\/li><\/span><\/li><\/ul><\/div><\/div><\/div>ARE YOU A START-UP OR KEEN TO REBRAND?<\/span><\/h4>\n<\/div>
Get in touch!<\/span><\/strong><\/span><\/a><\/h2>\n<\/div>
Branding is much more than a name<\/h3>\n
Identifying your essence \u2014 your unique differentiation \u2014 and your WHY \u2014 is critical.<\/h3>\n
Our Branding Agency helps Brisbane clients understand the importance of branding, marketing and selling.<\/em><\/h4>\n
Addressing Image Issues<\/h2>\n<\/div>
Essential Start-up Experience<\/h2>\n<\/div>