KEEN TO KICK SOME DIGITAL MARKETING GOALS?<\/span><\/strong><\/h2>\n<\/div><\/div><\/div><\/div><\/div>\nAction Communications has been delivering digital marketing for Brisbane clients for well over a decade.<\/strong><\/p>\nAlong with our associates, we offer services in:<\/p>\n<\/div>\n
\n- Digital Audits<\/li>\n
- Websites<\/li>\n
- SEO<\/li>\n
- Google Ads including Geo-targeting and re-marketing.<\/li>\n
- Branded Digital Advertising<\/li>\n
- Videos<\/li>\n
- EDMs \/ Newsletters<\/li>\n
- Social Media<\/li>\n
- Apps<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n
How much budget should you be spending on digital?<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\nIn 2018, Digital Advertising accounted for 53.2% of Australia\u2019s $16.6bn ad spend, up from 50.7% the previous year according to SMI (Standard Media Index) figures. In that year, 25% of the entire advertising market was spent on Mobile Advertising, and 18% spent on Video \u2013 the fastest growing segment year on year. (See diagram.)<\/p>\n
In 2019 Digital advertising dropped back marginally. In 2020, despite a worsening economy due to Covid-19 globally, expectations are for it to drop by around 2.3% this year, rebounding in 2021 according to CMO magazine<\/a>.<\/strong><\/p>\nWhen you add digital advertising (including SEO) to websites, brand videos and social media investments, it\u2019s little wonder the bulk of marketing budgets is on digital marketing.<\/p>\n<\/div>
<\/div><\/div><\/div>![](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/Industry-ad-spend-share.jpg\" "\\"Industry-ad-spend-share\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>THAT’S WHY YOU NEED AN EXPERIENCED DIGITAL MARKETING TEAM WORKING FOR YOU \u2014 AND WHY YOU NEED ADEQUATE INVESTMENTS IN DIGITAL.<\/span><\/strong><\/h3>\nAnd, be it digital or other marketing, you need a solid brand strategy, brand campaign and integrated marketing plan in place, so you can maximise digital marketing investments.<\/p>\n
Because \u2014 let\u2019s face it \u2014 you don\u2019t want to spend money advertising your business only for visitors to be less than impressed with your website.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Using Inbound and outbound digital marketing, Action Communications can help Brisbane and Queensland companies attract prospects online and convert them into strong leads and sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Specialist Digital & SEO Services include<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div>1. Digital Marketing Audit<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\nLet us review and assess your digital assets and current digital marketing in line with your competitors and recommended digital spend as a proportion of marketing budget. Our review will take in keyword analysis, current website performance and missed opportunities.<\/p>\n<\/div>\n<\/div>
<\/div><\/div><\/div><\/i><\/div>2. Website Development \/ Upgrades<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>Our website services are extensive and include:<\/p>\n
\n- Holding Pages for new entities while site is being developed<\/li>\n
- Site structure, format, content and images geared to SEO<\/li>\n
- Engaging visuals including video, headlines and design to ensure visitors stay on your page (Google likes this)<\/li>\n
- Ongoing blogs to ensure an up-to-date site, ongoing Google indexing<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/i><\/div>
3. Search Engine Optimisation (SEO)<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>Monthly SEO Keyword Packages (5, 10 & 15 Keywords)<\/strong><\/p>\nIn 2019 45% of Australian digital advertising spend<\/a> <\/em>was on SEO.\u00a0\u00a0And SEO is tied with TV advertising at the top source of brand discovery<\/em>, <\/a>which makes investments in SEO critical.<\/p>\n\nIt\u2019s not just enough to build a great looking website. \u00a0To really seize the opportunities available to you, it\u2019s important to invest in an SEO so you can rank on page 1 of Google. If you are not on page 1 of Google you will rarely be found via Internet category searches.<\/p>\n<\/div>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>Don\u2019t fall for this…<\/strong><\/span><\/h3>\n<\/div>In 1988 Kevin Costner starred in A FIELD OF DREAMS \u2014 one of our all-time favourite movies \u2014 about a farmer who builds a baseball field in his Iowa cornfield, hoping to connect with his recently deceased father. \u201cIf you build it, he will come,<\/em>\u201d<\/strong> is the whisper he hears.<\/span><\/p>\nMany think he is mad. But, in the end, hundreds come to watch a match between two teams of all stars in his cleared cornfield. From there, as it was with the film, Cassablanca, the famous line morphed into something different:<\/span><\/p>\n<\/div>If you build it, they will come.<\/span><\/strong><\/em><\/h4><\/h5><\/div>Many people have this view about websites.\u00a0It isn\u2019t the case. This is why you need SEO.<\/span><\/strong><\/p>\n<\/div><\/div><\/div><\/div>![](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/field_of_dreams-universalpictures1-copy.jpg\" "\\"field_of_dreams-universalpictures1")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div>4. Google Options<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\nOur range of services include:<\/p>\n
\n- Google Adwords against keywords<\/li>\n
- Paid digital campaign adverts across the Google Ad network. These would hyperlink to your website.<\/li>\n
- Google My Business Listings so you can attract Google Reviews<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/i><\/div>
5. Digital Advertising<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\nAs well at the Google Services we offer:<\/p>\n
\n
Action Communications has been delivering digital marketing for Brisbane clients for well over a decade.<\/strong><\/p>\n Along with our associates, we offer services in:<\/p>\n<\/div>\n In 2018, Digital Advertising accounted for 53.2% of Australia\u2019s $16.6bn ad spend, up from 50.7% the previous year according to SMI (Standard Media Index) figures. In that year, 25% of the entire advertising market was spent on Mobile Advertising, and 18% spent on Video \u2013 the fastest growing segment year on year. (See diagram.)<\/p>\n In 2019 Digital advertising dropped back marginally. In 2020, despite a worsening economy due to Covid-19 globally, expectations are for it to drop by around 2.3% this year, rebounding in 2021 according to CMO magazine<\/a>.<\/strong><\/p>\n When you add digital advertising (including SEO) to websites, brand videos and social media investments, it\u2019s little wonder the bulk of marketing budgets is on digital marketing.<\/p>\n<\/div> And, be it digital or other marketing, you need a solid brand strategy, brand campaign and integrated marketing plan in place, so you can maximise digital marketing investments.<\/p>\n Because \u2014 let\u2019s face it \u2014 you don\u2019t want to spend money advertising your business only for visitors to be less than impressed with your website.<\/p>\n<\/div> Using Inbound and outbound digital marketing, Action Communications can help Brisbane and Queensland companies attract prospects online and convert them into strong leads and sales.<\/span><\/p>\n<\/div> Let us review and assess your digital assets and current digital marketing in line with your competitors and recommended digital spend as a proportion of marketing budget. Our review will take in keyword analysis, current website performance and missed opportunities.<\/p>\n<\/div>\n<\/div> Our website services are extensive and include:<\/p>\n Monthly SEO Keyword Packages (5, 10 & 15 Keywords)<\/strong><\/p>\n In 2019 45% of Australian digital advertising spend<\/a> <\/em>was on SEO.\u00a0\u00a0And SEO is tied with TV advertising at the top source of brand discovery<\/em>, <\/a>which makes investments in SEO critical.<\/p>\n It\u2019s not just enough to build a great looking website. \u00a0To really seize the opportunities available to you, it\u2019s important to invest in an SEO so you can rank on page 1 of Google. If you are not on page 1 of Google you will rarely be found via Internet category searches.<\/p>\n<\/div>\n<\/div> In 1988 Kevin Costner starred in A FIELD OF DREAMS \u2014 one of our all-time favourite movies \u2014 about a farmer who builds a baseball field in his Iowa cornfield, hoping to connect with his recently deceased father. \u201cIf you build it, he will come,<\/em>\u201d<\/strong> is the whisper he hears.<\/span><\/p>\n Many think he is mad. But, in the end, hundreds come to watch a match between two teams of all stars in his cleared cornfield. From there, as it was with the film, Cassablanca, the famous line morphed into something different:<\/span><\/p>\n<\/div> Many people have this view about websites.\u00a0It isn\u2019t the case. This is why you need SEO.<\/span><\/strong><\/p>\n<\/div> Our range of services include:<\/p>\n As well at the Google Services we offer:<\/p>\n\n
How much budget should you be spending on digital?<\/h3>\n<\/div>
<\/span><\/div><\/div>THAT’S WHY YOU NEED AN EXPERIENCED DIGITAL MARKETING TEAM WORKING FOR YOU \u2014 AND WHY YOU NEED ADEQUATE INVESTMENTS IN DIGITAL.<\/span><\/strong><\/h3>\n
Our Specialist Digital & SEO Services include<\/h2>\n<\/div>
1. Digital Marketing Audit<\/span><\/h3>\n<\/div>
2. Website Development \/ Upgrades<\/span><\/h3>\n<\/div>
\n
3. Search Engine Optimisation (SEO)<\/span><\/h3>\n<\/div>
Don\u2019t fall for this…<\/strong><\/span><\/h3>\n<\/div>
If you build it, they will come.<\/span><\/strong><\/em><\/h4><\/h5><\/div>
<\/span><\/div><\/div>4. Google Options<\/span><\/h3>\n<\/div>
\n
5. Digital Advertising<\/span><\/h3>\n<\/div>
\n