ALL COMPANIES \u2014 REGARDLESS OF SIZE \u00a0\u2014 NEED A SOCIAL MEDIA STRATEGY.<\/span><\/span><\/strong><\/h2>\n<\/div><\/div><\/div><\/div><\/div>\nIt\u2019s hard to believe that many people have up to eight social media accounts according to a July 2020 report<\/span><\/a> from GlobalWebIndex.<\/strong><\/p>\n<\/div>\nBut with these ten platforms \u2013 Facebook, Facebook Messenger, Instagram, YouTube, WhatsApp, Linked In, TicTok, Snapchat and Twitch WeChat \u2013 the growth of social media has skyrocketed over the past 15 years, adding to the marketing workload of companies.<\/div>\n<\/div><\/div><\/div><\/div><\/div>Start with some key questions.<\/span><\/h2>\n<\/div>Which platforms should you be using for your business?<\/span><\/h3>\n Who should you be communicating to and how often?<\/span><\/h3>\nAnd what\u2019s going to give you the best ROI?<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>At Action Communications we believe social media can provide a highly cost-effective way to grow communities and promote your brand to cold prospects.<\/p>\n
In many instances we\u2019ve actually seen it deliver a better return than traditional forms of advertising and promotion, such as radio, which can be broad and untargetted. Certainly, by engaging in social media, you are part of the conversation.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>First and foremost, it\u2019s critical to have a clearly defined Social Media Strategy.<\/span><\/h3>\n<\/div>Key to this is understanding who you are targeting and what\u2019s the best way to communicate to them and what\u2019s going to make them interested in you and your offering.<\/p>\n
This actually is the work of Brand Strategy<\/strong> that is an important front-end piece of work to any Social Media Strategy.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Social Media Strategy outlines:<\/span><\/h2>\n<\/div>1. Your objectives<\/span>
\n2. Guidelines<\/span>
\n3. Platforms<\/span>
\n4. Frequency<\/span>
\n5. Crowd Pleaser Posts<\/span>
\n6. Time of Day<\/span>
\n7 .Critical Actions including responding to negative items.<\/span>
\n8. Safeguarding your Brand<\/span>
\n9. Recommendations on content, videos, emojis, format, engagement<\/span>
\n10. Responsibilities<\/span>
\n11. Schedules for implementation<\/span>
\n12. Measurement metrics<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Social Media is being social on a grand scale.<\/span><\/strong><\/p>\nIt involves listening, reflecting, communicating, responding, finding common interests, being respectful and respecting differences.<\/span><\/p>\n<\/div>Talk to us today.<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\nOther Social Media Strategy Recommendations & Services<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div>We can also provide recommendations on organic Social Media, Paid Advertising, Sponsored Posts and other measures so you know how to have an integrated social media presence.<\/p>\n
Along with strategic recommendations Action Communications is available to provide project or ongoing day-to-day management of social media accounts.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>SOCIAL MEDIA CLIENT EXAMPLES<\/span><\/h2>\n<\/div>\nTAP IMAGE TO FLIP FOR DETAILS.<\/strong><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"Action](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/11\/Calamvale-campaign.jpg\")
<\/div><\/div><\/div>CALAMVALE COMMUNITY COLLEGE<\/h3>\n\nFor Calamvale Community College, a K-12 multicultural school on Brisbane\u2019s south side we have implemented social media campaigns to promote this organisation\u2019s key brand attributes and brand positioning: Educating the next generation. This brand strategy was developed following extensive research and is featured in regular posts along with school and community updates.<\/p>\n<\/div>\n
Working with the Look Education team we have implemented brand and open day campaigns to attract interested prospects onsite for school visits.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"\"](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/11\/OEA-Facebook-page-small.jpg\")
<\/div><\/div><\/div>OUTDOOR EDUCATION AUSTRALIA<\/h3>\n
We have been managing OEA\u2019s social media since 2015 when we first set up Facebook . The community has grown to 2700 Followers with some posts reaching around 9000 people. Their Facebook platform also provides a vehicle to promote partnership relationships with major supporters. As a community that only gets together every two years for their bi-ennial conference, their social media platform is essential for maintaining a strong sense of community, shared purpose and rewards.<\/p>\n
OEA also has a YouTube channel to promote academic papers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SEE MORE SOCIAL MEDIA STRATEGY & MARKETING FOR <\/span>BRISBANE<\/span><\/a> AND\u00a0<\/span>SUNSHINE COAST <\/span><\/span><\/a>CLIENTS.<\/span><\/span><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>Are you a Brisbane or Sunshine Coast company wanting some independent advice or help with developing a social media strategy?<\/strong><\/span><\/h3>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\nGet in touch today. Social media starts with strategy!<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>IF YOU WANT:<\/span><\/p>\n \u2022 Brands that resonate \u2022 Marketing that attracts<\/strong>
\n \u2022 Websites that convert \u2022 Communications that connect<\/strong>
\n<\/span><\/p>\n<\/div><\/div><\/div><\/div>
It\u2019s hard to believe that many people have up to eight social media accounts according to a July 2020 report<\/span><\/a> from GlobalWebIndex.<\/strong><\/p>\n<\/div>\n At Action Communications we believe social media can provide a highly cost-effective way to grow communities and promote your brand to cold prospects.<\/p>\n In many instances we\u2019ve actually seen it deliver a better return than traditional forms of advertising and promotion, such as radio, which can be broad and untargetted. Certainly, by engaging in social media, you are part of the conversation.<\/p>\n<\/div> Key to this is understanding who you are targeting and what\u2019s the best way to communicate to them and what\u2019s going to make them interested in you and your offering.<\/p>\n This actually is the work of Brand Strategy<\/strong> that is an important front-end piece of work to any Social Media Strategy.<\/p>\n<\/div> 1. Your objectives<\/span> Social Media is being social on a grand scale.<\/span><\/strong><\/p>\n It involves listening, reflecting, communicating, responding, finding common interests, being respectful and respecting differences.<\/span><\/p>\n<\/div> We can also provide recommendations on organic Social Media, Paid Advertising, Sponsored Posts and other measures so you know how to have an integrated social media presence.<\/p>\n Along with strategic recommendations Action Communications is available to provide project or ongoing day-to-day management of social media accounts.<\/p>\n<\/div> For Calamvale Community College, a K-12 multicultural school on Brisbane\u2019s south side we have implemented social media campaigns to promote this organisation\u2019s key brand attributes and brand positioning: Educating the next generation. This brand strategy was developed following extensive research and is featured in regular posts along with school and community updates.<\/p>\n<\/div>\n Working with the Look Education team we have implemented brand and open day campaigns to attract interested prospects onsite for school visits.<\/p>\n<\/div><\/div><\/div><\/div><\/div> We have been managing OEA\u2019s social media since 2015 when we first set up Facebook . The community has grown to 2700 Followers with some posts reaching around 9000 people. Their Facebook platform also provides a vehicle to promote partnership relationships with major supporters. As a community that only gets together every two years for their bi-ennial conference, their social media platform is essential for maintaining a strong sense of community, shared purpose and rewards.<\/p>\n OEA also has a YouTube channel to promote academic papers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div> SEE MORE SOCIAL MEDIA STRATEGY & MARKETING FOR <\/span>BRISBANE<\/span><\/a> AND\u00a0<\/span>SUNSHINE COAST <\/span><\/span><\/a>CLIENTS.<\/span><\/span><\/strong><\/p>\n<\/div> Get in touch today. Social media starts with strategy!<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div> IF YOU WANT:<\/span><\/p>\n \u2022 Brands that resonate \u2022 Marketing that attracts<\/strong>Start with some key questions.<\/span><\/h2>\n<\/div>
Which platforms should you be using for your business?<\/span><\/h3>\n
Who should you be communicating to and how often?<\/span><\/h3>\n
And what\u2019s going to give you the best ROI?<\/span><\/h3>\n<\/div>
First and foremost, it\u2019s critical to have a clearly defined Social Media Strategy.<\/span><\/h3>\n<\/div>
Our Social Media Strategy outlines:<\/span><\/h2>\n<\/div>
\n2. Guidelines<\/span>
\n3. Platforms<\/span>
\n4. Frequency<\/span>
\n5. Crowd Pleaser Posts<\/span>
\n6. Time of Day<\/span>
\n7 .Critical Actions including responding to negative items.<\/span>
\n8. Safeguarding your Brand<\/span>
\n9. Recommendations on content, videos, emojis, format, engagement<\/span>
\n10. Responsibilities<\/span>
\n11. Schedules for implementation<\/span>
\n12. Measurement metrics<\/span><\/p>\n<\/div>Other Social Media Strategy Recommendations & Services<\/span><\/h2>\n<\/div>
SOCIAL MEDIA CLIENT EXAMPLES<\/span><\/h2>\n<\/div>
<\/div><\/div><\/div>CALAMVALE COMMUNITY COLLEGE<\/h3>\n
<\/div><\/div><\/div>OUTDOOR EDUCATION AUSTRALIA<\/h3>\n
Are you a Brisbane or Sunshine Coast company wanting some independent advice or help with developing a social media strategy?<\/strong><\/span><\/h3>\n
\n \u2022 Websites that convert \u2022 Communications that connect<\/strong>
\n<\/span><\/p>\n<\/div>