Action Communications provides market research and planning services with the advantage of projects led by marketing experts with 25 years experience\u2019 in applying research findings to marketing strategy.<\/strong><\/p>\nThis enhances the design, scope, flexibility and useabilty of market \u00a0research for Brisbane companies. We offer a broad range of market research services depending on budget and requirements \u00a0Projects are either conducted in-house or \u2014 depending on the scale and complexity \u2014 in association with our expert Brisbane research partner, professionally registered and affiliated, who we have been working with for over 20 years.<\/p>\n<\/div>
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Research Services<\/span><\/h2>\n<\/div>We provide Quantitative and Qualitative Research and are experienced in the following methods:<\/p>\n<\/div>
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<\/i><\/div>Focus Groups<\/h3>\n<\/div><\/div>
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<\/i><\/div>Phone Interviews<\/h3>\n<\/div><\/div>
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<\/i><\/div>Survey Monkey<\/h3>\n<\/div><\/div>
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<\/i><\/div>Facebook Polls<\/h3>\n<\/div><\/div>
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<\/i><\/div>Community Pop-ups<\/h3>\n<\/div><\/div>
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<\/i><\/div>Net Promotor<\/h3>\n<\/div><\/div>
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<\/i><\/div>Sensory Testing<\/h3>\n<\/div><\/div>
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<\/i><\/div>Marketing Audits<\/h3>\n<\/div><\/div>
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Research Approach<\/span><\/h2>\n<\/div>At Action Communication we provided tailored market research recommendations for each client engagement. We seek to:<\/p>\n
\n- Upskill on your environment<\/li>\n
- Identify the people we need to research<\/li>\n
- Select the best research method<\/li>\n
- Formulate the right questions<\/li>\n
- Use an experienced researcher<\/li>\n
- Know when to probe \u2013 as marketers we know what\u2019s going to give us added and useful insight.<\/li>\n<\/ol>\n<\/div>
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Sector Experience<\/span><\/h2>\n<\/div>We have experience in research projects in the following sectors:<\/span><\/p>\n\n- State Government \/ transport<\/span><\/li>\n
- Education \u2013 Primary, Secondary & Tertiary (staff, students, parents, non-parents, alumni, board)<\/span><\/li>\n
- Recreation<\/span><\/li>\n
- Member-based Organisations<\/span><\/li>\n
- Building \/ Homes<\/span><\/li>\n
- Outdoor<\/span><\/li>\n
- Apparel \/ Retail<\/span><\/li>\n
- Luxury Resorts \/ Leisure<\/span><\/li>\n
- Weddings<\/span><\/li>\n
- Spas<\/span><\/li>\n
- Food<\/span><\/li>\n
- Corporates \/ Resources<\/span><\/li>\n
- Technology<\/span><\/li>\n
- General Public<\/span><\/li>\n<\/ul>\n<\/div>
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Focus of Research<\/span><\/h2>\n<\/div>Examples of market research projects we have have worked on for Brisbane companies include:<\/p>\n
\n- Consumer Behaviour \/ purchase decision factors<\/li>\n
- New Business Acquisition<\/li>\n
- New Brand Entities \/ Start-ups \u2013 testing of concept, name, price, processes<\/li>\n
- Brand \/ Awareness \u2013 longitudinal studies on perceptions, recall, competitors, offerings, purchase decisions, word of mouth<\/li>\n
- Sensory\/ Taste tests<\/li>\n
- School Enrolment Challenges<\/li>\n
- Change Management Planning<\/li>\n
- Issues Identification<\/li>\n
- Staff \/ Stakeholder Engagement<\/li>\n
- Membership Strategies<\/li>\n<\/ul>\n<\/div>
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Research Benefits Delivered<\/span><\/h2>\n<\/div>As a Brisbane market research company we’ve seen first hand how research has helped organisations:<\/p>\n
\n- Make decisions with confidence on product refinement, pricing, market focus<\/li>\n
- Understand market viability of offerings<\/li>\n
- Open new business opportunities<\/li>\n
- Provide objective assessment on company progress and competitive position<\/li>\n
- Identify underlying issues and reasons<\/li>\n
- Identify Brand strengths<\/li>\n<\/ul>\n<\/div>
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You don’t know what you don’t know \u2014 The Johari Window \u2014 do you know your blind spots? We all have unknowns.<\/span><\/p>\nGet in touch today.<\/span><\/p>\n<\/div>