{"id":15970,"date":"2020-11-26T18:04:04","date_gmt":"2020-11-26T08:04:04","guid":{"rendered":"https:\/\/www.actioncommunications.com.au\/?page_id=15970"},"modified":"2021-01-12T12:22:27","modified_gmt":"2021-01-12T02:22:27","slug":"research-sunshine-coast","status":"publish","type":"page","link":"https:\/\/www.actioncommunications.com.au\/services\/research-sunshine-coast\/","title":{"rendered":"Research Sunshine Coast"},"content":{"rendered":"

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\u00a0MAKE THE MOST OF RESEARCH<\/span><\/strong><\/h2>\n<\/div>
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Action Communications is a marketing company experienced in helping Sunshine Coast organisations make better business decisions due to information gained through market research.<\/strong><\/p>\n

No matter how small your organisation, your planning will be better with research \u2013 even if it\u2019s only a small research project.<\/p>\n

We are marketing professionals who have over 25 years experience in designing research projects that front-end important business growth and strategic goals.<\/p>\n

For start-ups and new companies we can help with specific research to help you develop your business plan, strategy, brand and product offering.<\/p>\n

For established companies, we can help with specific research to help with current challenges or to help drive the next stage of your business growth.<\/p>\n

With insight into your target audience and understanding consumer behaviour around purchasing decisions and the market opportunity and drivers, you will have much better inputs into your business planning.<\/span><\/strong><\/p>\n<\/div>

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Research Methods<\/span><\/h2>\n<\/div>

The research methods we employ are flexible and based on your specific situation, target segments, challenge, budget and best practice consideration. We are experienced in the following research methods:<\/p>\n<\/div>

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Telephone Interviews<\/h3>\n<\/div>
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Marketing Audits<\/h3>\n<\/div>
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Facebook Polls<\/h3>\n<\/div>
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Survey Monkey<\/h3>\n<\/div>
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Focus Groups \u2014 face to face \/ Zoom<\/h3>\n<\/div>
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Community Pop-ups \/ Vox pop<\/h3>\n<\/div>
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Net Promotor Scores<\/h3>\n<\/div>
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Sensory Testing (taste, smell, etc.)<\/h3>\n<\/div>
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Research Partners<\/span><\/h2>\n<\/div>

For more complex projects we engage a highly experienced market research agency who has the systems and tools to do cost-effective, extensive research, detailed data analysis and recommendations. This includes one way mirror facilities, large volumes in short time frames and national coverage.<\/span><\/p>\n<\/div>

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Sector Experience<\/span><\/h2>\n<\/div>

Our research experience pre-dominantly covers commercial, education, outdoor, community and technology spheres, plus we are experienced in other sectors due to our branding<\/strong><\/a> and marketing<\/a><\/strong> work.<\/span><\/p>\n<\/div>

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Research is creating new knowledge.<\/span><\/p>\n<\/div>

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What do you want to learn today?<\/span><\/p>\n<\/div>

Contact us<\/span><\/a><\/div>
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SUNSHINE COAST MARKET RESEARCH EXAMPLES<\/span><\/h2>\n<\/div>

We have undertaken research projects for clients on the Sunshine Coast as well as further afield.<\/p>\n<\/div>

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TAP IMAGE TO FLIP FOR DETAILS.<\/strong><\/div>\n<\/div>\n<\/div>
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Nambour Christian College<\/h3>\n
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A popular Co-ed K-12 school at Woombye, this progressive school engaged us through our partnership with Look Education to obtain an objective view of current market perceptions as the first stage of a brand and marketing revamp.<\/p>\n

We spoke to staff, parents and prospects. The information was valuable in shaping a new brand campaign and website for Nambour Christian College<\/a>, amongst other things.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Pi\u00f1ata Farms<\/h3>\n
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This Wamuran-based fruit supplier (with farms <\/b>across Australia) re-engaged us to <\/b>promote their Honey Gold Mangoes. Wanting to claim they had the \u2018best tasting mangoes in Australia\u2019 they embraced our recommendation to prove it through independent market testing.<\/p>\n

This project involved two stages \u2013 brand \/ competitive awareness through telephone recruitment. Taste testing with 76 consumers over 3 ages groups at a Sydney hotel. The results did prove that 47 per cent preferred Honey Gold mangoes over the three other main varieties.<\/p>\n

This gave Pi\u00f1ata Farms<\/a> a great PR and channel story and valuable leverage in terms of in-store promotion and pricing with large retailers.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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ST JOHNS, BUNDABERG<\/h3>\n
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This primary school in Bundaberg was suffering from dwindling enrolments. A new principal recognised the need to do market research and contacted Action Communications who coordinated focus groups with staff and parents.<\/p>\n

The resulting findings led to a new tagline \u2014 The small school shaping big futures<\/strong> <\/em>\u2014 the creation of a brand strategy and marketing plan that collectively lifted enrolments dramatically in the first 6 months.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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VICTORY COLLEGE, GYMPIE<\/h3>\n
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Like St Johns, Victory College Gympie had a great offering yet felt not enough people in Gympie new about the school.\u00a0Our research involved focus groups with parents and staff.<\/p>\n

This led to a new brand strategy and campaign development \u2014 In Your Element<\/em> <\/strong>\u2014 of a separate website for their kindergarten, a new photograph and video shoot and revised website, and better messaging via radio and other communications to attract enrolments.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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DISCOVER MORE MARKET RESEARCH PROJECTS FOR OTHER CLIENTS\u00a0<\/span>HERE <\/span><\/a> AND HERE<\/a>.<\/span><\/span><\/strong><\/p>\n<\/div>

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Wondering how research could help your business? <\/span><\/h2>\n<\/div>

Every organisations has challenges. <\/span><\/h3>\n

A periodic research project can just be the thing to help you with what next.<\/span><\/h3>\n

We\u2019re keen to help more Sunshine Coast companies gain benefits and insights from market research.<\/span><\/h3>\n<\/div>
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Reach out today. \u00a0Research drives actions.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>

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IF YOU WANT:<\/span><\/p>\n

\u2022 Brands that resonate \u2022 Marketing that attracts<\/strong>
\n \u2022 Websites that convert \u2022 Communications that connect<\/strong>
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then talk to us today<\/span><\/a><\/div>
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