CREATIVE, STRATEGY & PRODUCTION\u00a0<\/span><\/strong><\/h2>\n<\/div><\/div><\/div><\/div><\/div>\nAction Communications is a Sunshine Coast creative agency experienced in<\/strong><\/p>\n<\/div>\n\n- Brand development<\/strong><\/span> including logos and stationery<\/li>\n
- Digital creations<\/strong>\u00a0<\/span>including websites, digital campaigns and EDMs<\/li>\n
- Photography and Video Shoots<\/span><\/strong><\/li>\n
- Advertising<\/strong><\/span> \u2013 print, electronic including radio and web, and outdoor,<\/li>\n
- Brand Strategy and campaigns<\/span><\/strong><\/li>\n
- Marcoms<\/strong><\/span> \u2013 brochures, prospectuses, banners, signage, packaging and more.<\/li>\n<\/ul>\n
We provide a complete strategy, branding, writing, communication, marketing and design project management service. Each of our directors has over 25 years\u2019 experience in these specialist areas including as national marketing managers for well-known brands and a stint with a UK branding agency.<\/p>\n
For Sunshine Coast clients we ensure your new or existing business gets its strategy right before embarking on the creative process, and that your branding and marketing will serve you well.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div>What does this mean for you?<\/span><\/h2>\n<\/div>We ensure you have the right name and tagline in place<\/strong> \u2013 that truly reflects your brand essence \u2013 before starting logo design. Naturally it needs to be easy to say, remember and be available from a Domain and IP point of view.<\/p>\nVery few business owners know how to write a sound brief<\/strong> or articulate the parametres of a design project. Very few also understand what constitutes good design<\/strong> and thus what creates a strong brand identity in the market.<\/p>\nWe ensure a proper brief is signed off by you before a graphic designer gets involved. This helps bring clarity to the design process. We only work with talented and experienced designers<\/strong> who deliver inspired designs and are mindful of client deadlines.<\/p>\n<\/div><\/div><\/div><\/div><\/div>The Result:<\/strong><\/span><\/h2>\n<\/div>A logo and brand identity that will stand the test of time.<\/span><\/strong><\/h2>\n<\/div><\/div><\/div><\/div><\/div>We also take care of other important creative elements:<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/i><\/div>Key Messages<\/span><\/h3>\n<\/div>We ensure you have the right headlines and key messages and that your copy and look and feel is the right tone for your brand.<\/p>\n<\/div>
<\/div><\/div><\/div><\/i><\/div>Feature Articles<\/span><\/h3>\n<\/div>We are able to write interesting, well written pieces with one of our directors publishing three novels.<\/p>\n<\/div>
Feature Articles<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/i><\/div>Image Suite<\/span><\/h3>\n<\/div>We work hard to get inside your heads to know your business and your leanings so we can select the right images from various stock images or a directed photo shoot.<\/p>\n<\/div>
<\/div><\/div><\/div><\/i><\/div>Advertisements<\/span><\/h3>\n<\/div>We can create branded digital ads and campaigns for Google Ad Suite and Social Media. We can also produce advertising for print, outdoor and cinema.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/i><\/div>Websites<\/span><\/h3>\n<\/div>We write copy and provide guidance on layout of home page and others pages as we understand key messages and can determine SEO key phrases for your site.<\/p>\n<\/div>
<\/div><\/div><\/div><\/i><\/div>Publications & Direct Mail<\/span><\/h3>\n<\/div>We plan and write publications like corporate profiles, prospectus and ensuring the right prioritisation of information balanced with an impactful look.<\/p>\n<\/div>
<\/div><\/div><\/div><\/i><\/div>Photo Shoots & Video<\/span><\/h3>\n<\/div>We ensure the right shots are taken on the day and the right voice to camera pieces are recorded. We work with photographers and videographers who are experts at real estate projects, corporate profiling, animation, food and product stying, and adventure.<\/p>\n<\/div>
<\/div><\/div><\/div><\/i><\/div>EDMs & Direct Mail<\/span><\/h3>\n<\/div>We have several years\u2019 experience in creating direct mail pieces to spur purchases and upgrades. We also produce electronic direct mail pieces (EDMs) and newsletters.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>With us you get a better result than co-ordinating and piecemealing the individual creative process elements together. That\u2019s because with us you get experienced brand and marketing oversight and professionals who have a long track record in delivering strong results for clients.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\u00a0CREATIVE DESIGN FOR LOCAL CLIENTS<\/span><\/h2>\n<\/div>Here\u2019s a quick overview of design projects produced with our creative agency partners.<\/span><\/strong><\/h3>\n<\/div>\nTAP IMAGE TO FLIP FOR DETAILS.<\/strong><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"Action](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/08\/Apex-Camps-Sunshine-Coast.jpg\")
<\/div><\/div><\/div>Apex Camps<\/h3>\n
When we started work with Apex Camps in September 2019 we discovered that the organisation:<\/p>\n
\n- did not have high brand awareness other than with older people who were aware of the Apex Club service association<\/li>\n
- was seen as a school camps provider when it was keen to diversify more broadly into school holidays, team building, and venue for sports teams \/ boot camps<\/li>\n
- had a logo that promoted its location rather than its name.<\/li>\n<\/ol>\n
From a creative brand and marketing point of view we recommended a number of initiatives, some of which got off the ground before Covid-19 put a hold on things:<\/p>\n
\n- New visual and copy direction for the website to feature more people from different ages and both their locations more clearly<\/li>\n
- New tagline that captured their brand essence – Good people, great times<\/li>\n<\/ul>\n
New logo concepts to make the company name the hero rather than the icon.\u00a0This element was to be developed in FY 2021<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>![\"\"](\"https:\/\/www.actioncommunications.com.au\/wp-content\/uploads\/2020\/11\/Grace-mock-up-sml.jpg\")
<\/div><\/div><\/div>
Action Communications is a Sunshine Coast creative agency experienced in<\/strong><\/p>\n<\/div>\n We provide a complete strategy, branding, writing, communication, marketing and design project management service. Each of our directors has over 25 years\u2019 experience in these specialist areas including as national marketing managers for well-known brands and a stint with a UK branding agency.<\/p>\n For Sunshine Coast clients we ensure your new or existing business gets its strategy right before embarking on the creative process, and that your branding and marketing will serve you well.<\/p>\n<\/div> We ensure you have the right name and tagline in place<\/strong> \u2013 that truly reflects your brand essence \u2013 before starting logo design. Naturally it needs to be easy to say, remember and be available from a Domain and IP point of view.<\/p>\n Very few business owners know how to write a sound brief<\/strong> or articulate the parametres of a design project. Very few also understand what constitutes good design<\/strong> and thus what creates a strong brand identity in the market.<\/p>\n We ensure a proper brief is signed off by you before a graphic designer gets involved. This helps bring clarity to the design process. We only work with talented and experienced designers<\/strong> who deliver inspired designs and are mindful of client deadlines.<\/p>\n<\/div> We ensure you have the right headlines and key messages and that your copy and look and feel is the right tone for your brand.<\/p>\n<\/div> We are able to write interesting, well written pieces with one of our directors publishing three novels.<\/p>\n<\/div> We work hard to get inside your heads to know your business and your leanings so we can select the right images from various stock images or a directed photo shoot.<\/p>\n<\/div> We can create branded digital ads and campaigns for Google Ad Suite and Social Media. We can also produce advertising for print, outdoor and cinema.<\/p>\n<\/div> We write copy and provide guidance on layout of home page and others pages as we understand key messages and can determine SEO key phrases for your site.<\/p>\n<\/div> We plan and write publications like corporate profiles, prospectus and ensuring the right prioritisation of information balanced with an impactful look.<\/p>\n<\/div> We ensure the right shots are taken on the day and the right voice to camera pieces are recorded. We work with photographers and videographers who are experts at real estate projects, corporate profiling, animation, food and product stying, and adventure.<\/p>\n<\/div> We have several years\u2019 experience in creating direct mail pieces to spur purchases and upgrades. We also produce electronic direct mail pieces (EDMs) and newsletters.<\/p>\n<\/div> With us you get a better result than co-ordinating and piecemealing the individual creative process elements together. That\u2019s because with us you get experienced brand and marketing oversight and professionals who have a long track record in delivering strong results for clients.<\/span><\/p>\n<\/div> When we started work with Apex Camps in September 2019 we discovered that the organisation:<\/p>\n From a creative brand and marketing point of view we recommended a number of initiatives, some of which got off the ground before Covid-19 put a hold on things:<\/p>\n New logo concepts to make the company name the hero rather than the icon.\u00a0This element was to be developed in FY 2021<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
What does this mean for you?<\/span><\/h2>\n<\/div>
The Result:<\/strong><\/span><\/h2>\n<\/div>
A logo and brand identity that will stand the test of time.<\/span><\/strong><\/h2>\n<\/div>
We also take care of other important creative elements:<\/span><\/h2>\n<\/div>
Key Messages<\/span><\/h3>\n<\/div>
Feature Articles<\/span><\/h3>\n<\/div>
Feature Articles<\/span><\/h3>\n<\/div>
Image Suite<\/span><\/h3>\n<\/div>
Advertisements<\/span><\/h3>\n<\/div>
Websites<\/span><\/h3>\n<\/div>
Publications & Direct Mail<\/span><\/h3>\n<\/div>
Photo Shoots & Video<\/span><\/h3>\n<\/div>
EDMs & Direct Mail<\/span><\/h3>\n<\/div>
\u00a0CREATIVE DESIGN FOR LOCAL CLIENTS<\/span><\/h2>\n<\/div>
Here\u2019s a quick overview of design projects produced with our creative agency partners.<\/span><\/strong><\/h3>\n<\/div>
<\/div><\/div><\/div>Apex Camps<\/h3>\n
\n
\n
<\/div><\/div><\/div>