Challenge:
The SCOTS PGC College was lagging in enrolments in Prep, Year 7 and its two boarding houses.
Website Solutions:
We create websites suited to your need, budget and brand. From simple holding pages through to basic responsive wordpress sites to large dynamic web portals with lead-capture devices, logins and e-commerce support. We can manage art direction, image selection, copywriting and other essential elements to ensure your modern, professional online presence.
Solution:
- Developed a new brand strategy — positioning and campaign — using our brand pyramid process
- Wrote a marketing plan that created a footprint for future guidance
- Briefed and managed new photography
- Developed publications strategy and wrote copy for three new publications — Prospectus, Little Scots and In Residence
- All this work led to the development of a new website — their strongest marketing vehicle — for which we wrote the copy
Results:
- Heightened engagement with school community
- 17 new enrolments mid-term with over $1 million in student fees over student lifetime
- Increased web traffic, enquiries and school tours
“Action helped us completely overhaul our website to one that represents the College in outstanding ways and provides us with an excellent tool for marketing.”