MARKETING EXPERTISE EXTENDS DIGITAL INVESTMENTS
Action Communications is a Brisbane digital agency that approaches digital marketing and advertising as part of a strategic and coordinated marketing plan.
This ensures clients’ marketing dollars are spent in the most cost-effective way and delivers integration, which maximises marketing campaigns.
Working with trusted associates, we deliver the following digital services to clients:
- Websites
- SEO
- Google Ads
- Digital Advertising
- EDMs / Newsletters
- Videos
- Social Media
- Apps
Read on for further information, rationale and explanation of key digital elements, as well as client case studies.
Websites
First and foremost, organisations (even small businesses) need their own website that is a Google friendly. This means it:
- Is designed for mobile viewing ahead of desktop viewing
- Has SEO foundations
- Is engaging through images and text, thereby encouraging people to stay on the page and watch (a video) or read
- Provides measurable call to action points for ongoing tracking
It is also essential that your website presents your brand in the best possible light and that your value differentiation (think competitive advantage) is clear. We specialise in brand positioning and development.
Action Communications has been creating websites for clients for over 25 years, having first worked for global tech giants who were leaders in this space in terms of capabilities and user interface.
Today, working with our award-winning design and development partners, we create quality websites for clients according to their budgets, requirements, brand position and our recommendations.
AS PART OF OUR DIGITAL WEBSITE SERVICES WE CAN PROVIDE:
Heat Mapping
Discover what users do when they come to your site, where their cursor goes on each page etc. This way you know the key points of interest and the exit points.
Calls to Action
By adding Calls to Action (CTAs) in Banners and other pop-up areas on your site, clients can quickly get in touch or place an order.
Landing Pages
A unique page for EDM (electronic direct mail) and advertisements to land on, which enables you to better track responses.
Split Testing
We can do A/B testing – two different landing pages (images, text and or layouts) consecutively shown to site visitors or sent in an EDM, so we can identify which one has the best engagement.
Payment Gateway
We can provide shopping cart facility, check out, payment and postage options so you can sell online 24 x 7.
Search Engine Optimisation (SEO)
In providing a full digital agency service, we partner with one of Brisbane’s most experienced and trusted SEO companies (25 x 5 star Google Reviews) to identify and maximise key search phrase opportunities for our clients.
This ensures you don’t just have a beautifully presented website — you have one that also performs.
Website SEO Audit
We can review and fix the current problems with your current website to ensure Google is seeing it properly and it is set up correctly for Google. We can also review Google Analytics to identify your most popular pages and your problem pages (bounce rates).
Content Fixes
For a number of our clients we have been able to get them onto page 1 of Google for some of their terms through reworking HTML and SEO and copy elements of their current or new website as we build it.
Ongoing Updates
We can write blogs on a variety topics including tapping into popular trends to boost your website’s relevance. This will incrementally help with SEO and provide current information to your prospects and customers.
Keyword Packages
We offer 5, 10 and 15 keyword packages aimed at getting you on page 1 of Google & Bing. Sometimes you are up against stiff competition (others investing more $ in SEO) and you need to do more. If you are not on page 1 of Google you are missing out.
Digital Advertising
Google Adwords
This is paid advertising where your listing is served up to people searching for that keyword phrase. You pay for the click-throughs to your site. We cap this according to your budget. We can also do this through digital display advertisements.
Re-marketing
After people visit your site, we show an advertisement of your company to them when they visit other places on the web (where advertising is included). This reinforces your brand / offer and keeps you top-of mind.
Geo-Targetting
We serve targetted prospects an advertisement via Socials and online to those who come within a certain distance of your company. This helps create instant brand awareness.
Google Reviews
We can help your business set up its Google My Business listing so you can attract Google Reviews and be found via geographical searches and on Google Maps.
Other Digital Services
Videos
We work with outstanding videographers to bring client brand stories to life on websites, in cinemas, on YouTube and social media. Videos are increasingly people’s preferred communication platform. They tell a powerful story visually (and with music) to create a more engaging experience. Plus, they enable silent viewing with captions — a preferred way to read content as the viewer knows its ‘byte-sized’.
E-News & D.M.
We can write, design and populate electronic newsletters and or direct campaigns to your database. We can even help you acquire or build your database through datamining and segment databases. We typically use MailChimp for this but can also use Campaign Monitor.
Social Media
We also provide a range of social media services including sponsored posts and have been managing social media for clients for over five years. See here for details.
Apps
We have contacts with App developers who have built apps for clients in Brisbane and on the Sunshine Coast in the medical and education sector.
Campaign Strategy
As a Brisbane Digital agency with extensive branding and marketing experience we can create impactful BRAND CAMPAIGNS that highlight your unique brand and offering. This draws on foundational work in Brand Strategy.
It ensures you are not an also-ran in the market, but a leader. It ensures you are taking the RIGHT MESSAGE, BRAND POSITION and OFFER to the RIGHT TARGET AUDIENCE.
Digital Integration
With anything you do in marketing, you often get more bang for your buck and better reach and frequency when you INTEGRATE ACROSS DIGITAL and TRADITIONAL media, across inbound and outbound marketing. We can provide marketing plans and recommendations to enable you to do that — this includes which digital advertising and other tactics are your best investment.
BRISBANE DIGITAL MARKETING CLIENT EXAMPLES
Brigidine College
Working through our education associate, Look Education, we conducted research, branding and marketing workshops, developed a brand strategy and campaig, and marketing recommendations for Brigidine that led to:
- Unique Brand Position of “Shaping Women of our time”
- New photography suite and videos
- New website with SEO foundations and videos
- Cinema Advertising (and outdoor)
- Digital Advertising Campaigns for Open Days and tours, including sponsored posts.
- Ongoing SEO keyword campaign
Results:
- Increased inquiries and enrolments in first 6 months due to aspirational tone of videos. Prospects also have a clearer picture of what makes Brigidine unique.
- Seen as a major up-and-coming Brisbane Catholic day school competitor.
Child Care Central
The second quarter of 2018 was a challenging time for Child Care Central. They were:
- Introducing a new generation of their software offering
- Incorporating changes to the way the federal government managed Child Care Subsidies (Moving from CCSS to CCS)
- Launching a major new website to promote their new software platform
- Targetting new clients from competitors who were falling short.
An under-the-pump project, we partially built this website on location with the client, adding key SEO terms on the way through. We also wrote blogs geared to SEO and news announcements on this site and two other sites within the group.
Result
This SEO work pushed the site and sibling site to page 1 on Google within days (less than 1 week). To cover all bases, the client also invested in paid search to appear alongside other digital advertising.
Denticine
For Denticine, an oral & maxillofacial surgeon practice, we sought to create an inviting online presence for this highly skilled medical field.
Our work for this project included:
- Photoshoot direction
- Brand positioning: Your care is our concern • Your recovery is our priority • Your health is our focus
- Website copy and direction including SEO specific pages for procedures and locations
- Copy that reflects the brand tone of voice, which is warm, reassuring and professional
- A booking facility making it easy for dentists to refer patients to this specialist.
Result
Organic SEO has helped this organisation get to first pages on Google for location specific searches.
Black Diamond Adventures
This vibrant outdoor education company based in NSW came to us in 2020 via our education associate, Look Education, and have continued to be brave and up their marketing through Covid-19. We helped Black Diamond Adventures (BDA) gain clarity on their brand position, what set them apart from other outdoor ed providers, and created a brand tagline for them – The making of Australians.
Other work included:
- A new website with expanded brand palette, improved structure, key messages and primed for SEO. This client already had a number of great images and have fully embraced their new website, adding blogs and more.
- Google My Business listing advice and copy
- Social media strategy advice
- EDMs – writing and advice
Result
Due to our SEO research with our Brisbane Digital Agency partner and on-page SEO copy, BDA shot to page 1 of Google for one of their key offerings – Duke of Edinburgh Adventure Journeys – within one month of their new website being launched.
SEE MORE OF OUR DIGITAL MARKETING AGENCY WORK FOR BRISBANE AND SUNSHINE COAST CLIENTS.
Want a Brisbane digital agency with marketing nous, integration experience and full service capabilities?
Get in touch today. Our team delights in digital.