EXPERIENCED IN APPLIED RESEARCH
As experienced marketers we are strong advocators of market research for many Brisbane organisations as we have seen first-hand how beneficial it can be.
In over 25 years of working with clients, in every situation where a client has engaged in research the investment has paid dividends in one or more ways:
Behaviour
Understand why consumers make purchasing decisions and why they don’t, what are the barriers, what are the price points, what are the key motivators.
Insights
Key insights to help with business planning and direction — sometimes this can be saving organisations from making costly mistakes.
Branding
Identification of unique aspects to help with brand strategy.
Guidance
Guidance on the right approach to ensure proposed changes are well accepted.
Leverage
Leverage for business negotiations, capital raising, partnership arrangements.
Customised Research — Various Methods
We offer a range of market research options through our in-house services and trusted external research partner, also Brisbane-based, who has extensive national and international experience and is a registered member with Australian professional research bodies.
All of our research services are customised according to your industry, business / organisational objectives and budgets.
Offerings include:
- In-depth Phone Interviews
- Focus Groups (face to face or zoom)
- Facebook Polls
- Sensory Studies
- In Community Pop-up Surveys
- Survey Monkey with conditional logic
- Net Promoter
Breadth of Research Experience
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Start-up offerings for new ventures in Brisbane, Australia and internationally.
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Longitudinal brand studies for ANZ division of Global Tech Companies
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Research for large Australia Retailers: Mountain Designs, Colorado
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Research in Australia, US, NZ for Japan’s largest wedding company
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Approximately 10 large school research projects in the last 3 years
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Change management research for WesResources, part of the Wesfarmers Group.
Knowing — not assuming — what people think, feel, say and do about your organisation and its offerings is critical — as is having an objective view of the competitive landscape.
Get in touch today.
Popular Research Projects
We have found that our research projects broadly fall into the following four categories:
MARKET UNDERSTANDING
Competitors and SWOT
Segments
Customer profile
BRAND TESTING
Offerings
Strategy
Brand Names
Brand Identities
BRAND AWARENESS
Brand Recall Tracking
Key Messages tracking
— shifts in perceptions, attitudes and behaviours towards your brand
OTHER AREAS
Attitudes towards structural / company changes
Social issues / trends
Government / regulatory developments
Community/membership engagement.
Why Us for your next Research Project?
Experience
We have been working with research for over 25 years and as experienced marketing managers understand the value of research to marketing.
Probing
As marketers leading the research, we can probe on the fly because we understand the impact this will have on recommendations and business planning.
Analysis
We can analyse results and draw conclusions for your business, brand and marketing.
Knowledge
Depending on your industry sector we may already have deep knowledge of your environment.
Potential
We can, as part of the process, identify potential brand ambassadors / spokespeople for your brand — a valuable side benefit.
BRISBANE RESEARCH CLIENT EXAMPLES
Stuartholme
In line with Stuartholme’s 100th anniversary this Brisbane Catholic day and board school was keen to undertake a research project amongst key target groups to understand current market perceptions.
Our work involved a full marketing audit, focus groups and telephone interviews with day and boarding parents, non parents, staff and students.
Wesfarmers Resources
As part of a goal to have more inclusive leaders and a more inclusive workforce Action Communications was contracted by Emberin ( a diversity company) and Wesfarmers Resources for a focus group project with male and female staff in Brisbane and Blackwater.
CONSTANCY WEALTH MANAGEMENT
BRISBANE MONTESSORI SCHOOL
The Brisbane Montessori School had an ongoing challenge securing enrolments for its middle school (partly because it does not offer a senior school). We ran a quantitative survey with all parents and focus Groups with staff and parents and provided recommendations via a report and marketing plan.
DISCOVER OTHER RESEARCH PROJECTS IMPLMENTED FOR BRISBANE AND SUNSHINE COAST COMPANIES.
Are you
Looking to acquire a new business?
Looking to launch a new business?
Looking to grow your business and know you have some challenges?
Get in touch with us today to talk about how we might be able to tailor a research project to your budget and situation so you can proceed with greater confidence.