SOCIAL MEDIA MARKETING SERVICES FOR BRISBANE ENTITIES.
Social Media is an important part of marketing for most Brisbane organisations but working out how much time and money to invest into it can be a challenge – so too can be getting it right
As marketing managers familiar with ongoing developments in digital spending and experienced in social media, we can help organisations with this challenge in a number of ways:
- Independent audit of your social media in line with your competition.
- Budget review and allocation
- Social Media Brand alignment
- Social Media Strategy, helping you to gain clarity on your key social media targets, platforms, objectives, roles, engagement. and content.
- Social Media Influencers, identifying and partnering with key influencers to introduce your brand to new, broader audiences and how to enable leverage
- Social media campaigns – implementation of brand creatives and campaigns as part of integrated marketing
- Creating blog and other items for unique content to be shared on your social media
- Ongoing social media management or assistance.
We have close to 10 years’ experience in providing social media marketing assistance to clients in Brisbane and further afield, promoting authors, schools, businesses and not for profits.
Social Media Marketing Opportunities.
In our marketing work with a number of Brisbane companies we have found that Social Media offers key opportunities to grow one’s business and get closer to customers.
Increasing Brand Awareness
There are four main stages to a buyer’s journey: awareness, consideration, decision, and advocacy.
Social media provides highly targeted ways to connect with like-minded prospects and move them along the sales funnel. With the right offers, social media can help grow your database and top of mind awareness for when buyers are ready to buy.
Visual content like graphics or videos or competitions are ideal for capturing attention on Facebook and Instagram. They can also help engender confidence in your brand.
Growing a Community
Social media is also about developing community, having shared values and a safe and respected environment for your followers and would be followers to interact. With a strong community people can rally around a common cause or request.
Gaining Feedback
Social media provides a fast way to gain feedback on an idea, concept or price. People will freely and quickly provide reasoning for their decisions..
Delivering Service
Social Media provides a popular and easy avenue for customer and prospect contact and serving customers in a highly responsive way. It enables you to give without receiving, to pay it forward by sharing important news from other sources or educational advice. Through social media content and actions you can demonstrate how you are living your values. Increasingly people purchase from companies whose values they admire.
Showing your personality
And finally, Social Media provides one of the best ways to convey the totality of your brand’s personality and tone of voice. It provides nearly unparalleled opportunities for connections and humanising your brand.
SOCIAL MEDIA MARKETING CLIENT EXAMPLES
BRISBANE NORTHSIDE EMERGENCY (BNE)
This private emergency clinic on Brisbane’s northside had low brand awareness when we first started working them. We created a brand campaign and integrated marketing plan that included creating a presence on Facebook. Since then we have helpedwith their Facebook page and content, covering important community medical updates, brand stories and other interesting health advice for different age groups. We have grown it from a few hundred followers to over 4,000.
Our posts feature images, videos and infographics and links to longer blog articles, increasing web traffic, Facebook likes and engagement. One Facebook post reached 374 000 people and shared 4070 times – this, when their followers were less than 3000 generated great brand awareness.
BRIGIDINE COLLEGE
Brigidine College is a Yr 7 – 12 Catholic girls’ school whose main social media platform – Facebook – amped up its communication after the implementation of a brand strategy campaign and social media guidance from education marketing specialists, Look Education, of which we are apart.
SEE MORE SOCIAL MEDIA MARKETING WORK FOR BRISBANE AND SUNSHINE COAST CLIENTS.
Are you a Brisbane or Sunshine Coast company wanting help with your social media marketing implementation? Would you like an independent assessment on how you’re doing?
Get in touch today. Let us help you lift your engagement via social media.