CREATIVE, STRATEGY & PRODUCTION
Action Communications is a Sunshine Coast creative agency experienced in
- Brand development including logos and stationery
- Digital creations including websites, digital campaigns and EDMs
- Photography and Video Shoots
- Advertising – print, electronic including radio and web, and outdoor,
- Brand Strategy and campaigns
- Marcoms – brochures, prospectuses, banners, signage, packaging and more.
We provide a complete strategy, branding, writing, communication, marketing and design project management service. Each of our directors has over 25 years’ experience in these specialist areas including as national marketing managers for well-known brands and a stint with a UK branding agency.
For Sunshine Coast clients we ensure your new or existing business gets its strategy right before embarking on the creative process, and that your branding and marketing will serve you well.
What does this mean for you?
We ensure you have the right name and tagline in place – that truly reflects your brand essence – before starting logo design. Naturally it needs to be easy to say, remember and be available from a Domain and IP point of view.
Very few business owners know how to write a sound brief or articulate the parametres of a design project. Very few also understand what constitutes good design and thus what creates a strong brand identity in the market.
We ensure a proper brief is signed off by you before a graphic designer gets involved. This helps bring clarity to the design process. We only work with talented and experienced designers who deliver inspired designs and are mindful of client deadlines.
The Result:
A logo and brand identity that will stand the test of time.
We also take care of other important creative elements:
Key Messages
We ensure you have the right headlines and key messages and that your copy and look and feel is the right tone for your brand.
Feature Articles
We are able to write interesting, well written pieces with one of our directors publishing three novels.
Feature Articles
Image Suite
We work hard to get inside your heads to know your business and your leanings so we can select the right images from various stock images or a directed photo shoot.
Advertisements
We can create branded digital ads and campaigns for Google Ad Suite and Social Media. We can also produce advertising for print, outdoor and cinema.
Websites
We write copy and provide guidance on layout of home page and others pages as we understand key messages and can determine SEO key phrases for your site.
Publications & Direct Mail
We plan and write publications like corporate profiles, prospectus and ensuring the right prioritisation of information balanced with an impactful look.
Photo Shoots & Video
We ensure the right shots are taken on the day and the right voice to camera pieces are recorded. We work with photographers and videographers who are experts at real estate projects, corporate profiling, animation, food and product stying, and adventure.
EDMs & Direct Mail
We have several years’ experience in creating direct mail pieces to spur purchases and upgrades. We also produce electronic direct mail pieces (EDMs) and newsletters.
With us you get a better result than co-ordinating and piecemealing the individual creative process elements together. That’s because with us you get experienced brand and marketing oversight and professionals who have a long track record in delivering strong results for clients.
CREATIVE DESIGN FOR LOCAL CLIENTS
Here’s a quick overview of design projects produced with our creative agency partners.
Apex Camps
When we started work with Apex Camps in September 2019 we discovered that the organisation:
- did not have high brand awareness other than with older people who were aware of the Apex Club service association
- was seen as a school camps provider when it was keen to diversify more broadly into school holidays, team building, and venue for sports teams / boot camps
- had a logo that promoted its location rather than its name.
From a creative brand and marketing point of view we recommended a number of initiatives, some of which got off the ground before Covid-19 put a hold on things:
- New visual and copy direction for the website to feature more people from different ages and both their locations more clearly
- New tagline that captured their brand essence – Good people, great times
New logo concepts to make the company name the hero rather than the icon. This element was to be developed in FY 2021
Grace Lutheran Primary School
For this primary school in Redcliff we worked in partnership with Look Education. We developed a marketing strategy and new website for the to help drive enrolments.
We created a more inviting home page layout with key messages and new photographs that influenced prospective downloads and tour bookings. We scheduled and directed photo shoot direction and scheduling, created digital ad copy and a letterbox campaign.
Southern Sky Creations
We recently helped this diverse and talented artisan develop a pan-brand identity to market and sell their various brands and products online in Australia, New Zealand and globally.
Our work involved brand pyramid process and strategy which led to creating a new brand name, tagline, logo and website. With Covid-19 this organisation has pivoted to re-focus their business on its core market and product, putting this project on hold.
St Johns Bundaberg
Our creative direction for St John’s Lutheran Primary School, Bundaberg covered many aspects:
- Reworking their logo so the company’s name was strong and clean (and not lost in a motto)
- Created an on-brand tagline
- A brand campaign which better position the school in line with parents’ aspirations (see website home page banners)
- Photography Direction & Shoot
- New website
- New prospectus
- Digital Media Campaigns (ongoing)
This work had a major impact on the school lifting its lagging enrolments.