MAKING MARKETING WORK FOR SUNSHINE COAST COMPANIES
Looking for a marketing company on the Sunshine Coast that you can trust? That knows their stuff and has all the right contacts.
We’d love to talk to you.
Action Communications is a team of experienced marketing managers who have held national ANZ marketing positions and worked for multinational companies as part of international marketing teams. We’ve also worked for small businesses who are now — in 2020 –— during COVID-19 — busier than ever.
With our expertise we can provide you with marketing strategies to help differentiate you from your competition and delight customers. Plus, we can develop and implement marketing plans and take care of all your marketing — or train you in how to manage elements yourself, once you are up and running.
In marketing, strategies are about HOW you will do your marketing, not the what. Strategies are the overarching initiatives — BIG IDEAS — that will enable you to accomplish that. How do your strategies differentiate you from the competition?
Tactics are the what, the activities that you use to accomplish your strategies. It’s essential that you have your marketing goals and strategies and plans in place before you spend too much effort on marketing otherwise you may not be investing your time and resources in the right place.
Building long-term brand awareness, value and loyalty takes time — often years — and requires an ACTIVE, INTEGRATED marketing approach.
Our Marketing Services
Our marketing company offers Sunshine Coast clients extensive experience in the following tactical areas:
- Research
- Branding
- Advertising
- Media Relations / Editorial
- Events
- Brochures and printed materials
- Sponsorship
- Direct Mail and EDMS
- Websites, Digital, SEO, Social Media
- Database
- Sales Promotions
- Other
Branding, Marketing and Sales — what’s what
Do you understand the multiple differences between Branding, Marketing and Selling?
And which comes first? (Hint: it’s alphabetical)
Here are just 2 differences:
MARKETING
END GOAL
-> Enhance the selling environment
INFLUENCES A PURCHASE BECAUSE OF
1. The Brand (reputation, loyalty, why of creator)
2. The Product (unique/superior offering)
3. The Person (genuine, customer service)
SALES
END GOAL
-> Make the sale
INFLUENCES A PURCHASE BECAUSE OF
1. The Person (trust, contactable, relationship)
2. The Product (unique/superior offering)
3. The Brand (stable, well-known, reputation / word of mouth)
We help Sunshine Coast companies with their branding and marketing.
See how we’ve helped other organisations improve their brand.
We provide practical and creative marketing solutions that influence sales and deliver ROI.
Get in touch.
MARKETING CLIENT EXAMPLES
Apex Camps
This NFP is a leading provider of school camps and school holiday programs operating at Mudjimba on the Sunshine Coast and Magnetic Island off the coast of Townsville.
Action Communications recently completed an 8 month marketing contract with Apex Camp which involved: brand and marketing workshops, a brand strategy with logo, tagline (Good people, great times) and campaign recommendations, marketing plan, ongoing marketing management including website revamp, digital marketing, social media, EDMs and SEO – you can read about the gains made in Google rankings here.
Brisbane Valley Rail Trail (BVRT)
The BVRT is now gaining great patronage across S.E. QLD, and from interstate and international visitors, though it wasn’t always the case.
Action Communications worked with Outdoors Queensland to develop a marketing and community engagement strategy to help promote the vision for this adventure destination.
Our strategy document included brand positioning, experiential recommendations, website direction and a marketing blueprint along with the creation of a 32 page guidebook.
Black Diamond Adventures
Black Diamond Adventures is a Wollongong-based outdoor education provider to NSW schools and universities and offers Duke of Edinburgh Adventurous journeys across Australia.
Through our education associate, Look Education, we have conducted a branding and marketing workshop and produced a detailed guide providing business, branding and marketing recommendations. First marketing projects were the development of a revamped logo and a new website.
Work is ongoing.
Churchiest Aquatics
Through our education arm, Look Education, in mid-2020 we conducted a marketing workshop and delivered a brand strategy and marketing plan for the swimming business of Anglican Church Grammar School (Churchie) based on the school’s campus at the Barry McCart Aquatic Centre.
After a long period of being managed externally, Churchie has taken back full control of this centre and looking to re-launch later in 2020.
Work is ongoing.