ALL COMPANIES — REGARDLESS OF SIZE — NEED A SOCIAL MEDIA STRATEGY.
It’s hard to believe that many people have up to eight social media accounts according to a July 2020 report from GlobalWebIndex.
Start with some key questions.
Which platforms should you be using for your business?
Who should you be communicating to and how often?
And what’s going to give you the best ROI?
At Action Communications we believe social media can provide a highly cost-effective way to grow communities and promote your brand to cold prospects.
In many instances we’ve actually seen it deliver a better return than traditional forms of advertising and promotion, such as radio, which can be broad and untargetted. Certainly, by engaging in social media, you are part of the conversation.
First and foremost, it’s critical to have a clearly defined Social Media Strategy.
Key to this is understanding who you are targeting and what’s the best way to communicate to them and what’s going to make them interested in you and your offering.
This actually is the work of Brand Strategy that is an important front-end piece of work to any Social Media Strategy.
Our Social Media Strategy outlines:
1. Your objectives
2. Guidelines
3. Platforms
4. Frequency
5. Crowd Pleaser Posts
6. Time of Day
7 .Critical Actions including responding to negative items.
8. Safeguarding your Brand
9. Recommendations on content, videos, emojis, format, engagement
10. Responsibilities
11. Schedules for implementation
12. Measurement metrics
Other Social Media Strategy Recommendations & Services
We can also provide recommendations on organic Social Media, Paid Advertising, Sponsored Posts and other measures so you know how to have an integrated social media presence.
Along with strategic recommendations Action Communications is available to provide project or ongoing day-to-day management of social media accounts.
SOCIAL MEDIA CLIENT EXAMPLES
CALAMVALE COMMUNITY COLLEGE
For Calamvale Community College, a K-12 multicultural school on Brisbane’s south side we have implemented social media campaigns to promote this organisation’s key brand attributes and brand positioning: Educating the next generation. This brand strategy was developed following extensive research and is featured in regular posts along with school and community updates.
Working with the Look Education team we have implemented brand and open day campaigns to attract interested prospects onsite for school visits.
OUTDOOR EDUCATION AUSTRALIA
We have been managing OEA’s social media since 2015 when we first set up Facebook . The community has grown to 2700 Followers with some posts reaching around 9000 people. Their Facebook platform also provides a vehicle to promote partnership relationships with major supporters. As a community that only gets together every two years for their bi-ennial conference, their social media platform is essential for maintaining a strong sense of community, shared purpose and rewards.
OEA also has a YouTube channel to promote academic papers.
SEE MORE SOCIAL MEDIA STRATEGY & MARKETING FOR BRISBANE AND SUNSHINE COAST CLIENTS.
Are you a Brisbane or Sunshine Coast company wanting some independent advice or help with developing a social media strategy?
Get in touch today. Social media starts with strategy!