MAKE THE MOST OF RESEARCH
Action Communications is a marketing company experienced in helping Sunshine Coast organisations make better business decisions due to information gained through market research.
No matter how small your organisation, your planning will be better with research – even if it’s only a small research project.
We are marketing professionals who have over 25 years experience in designing research projects that front-end important business growth and strategic goals.
For start-ups and new companies we can help with specific research to help you develop your business plan, strategy, brand and product offering.
For established companies, we can help with specific research to help with current challenges or to help drive the next stage of your business growth.
With insight into your target audience and understanding consumer behaviour around purchasing decisions and the market opportunity and drivers, you will have much better inputs into your business planning.
Research Methods
The research methods we employ are flexible and based on your specific situation, target segments, challenge, budget and best practice consideration. We are experienced in the following research methods:
Telephone Interviews
Marketing Audits
Facebook Polls
Survey Monkey
Focus Groups — face to face / Zoom
Community Pop-ups / Vox pop
Net Promotor Scores
Sensory Testing (taste, smell, etc.)
Research Partners
For more complex projects we engage a highly experienced market research agency who has the systems and tools to do cost-effective, extensive research, detailed data analysis and recommendations. This includes one way mirror facilities, large volumes in short time frames and national coverage.
Sector Experience
Research is creating new knowledge.
What do you want to learn today?
SUNSHINE COAST MARKET RESEARCH EXAMPLES
We have undertaken research projects for clients on the Sunshine Coast as well as further afield.
Nambour Christian College
A popular Co-ed K-12 school at Woombye, this progressive school engaged us through our partnership with Look Education to obtain an objective view of current market perceptions as the first stage of a brand and marketing revamp.
We spoke to staff, parents and prospects. The information was valuable in shaping a new brand campaign and website for Nambour Christian College, amongst other things.
Piñata Farms
This Wamuran-based fruit supplier (with farms across Australia) re-engaged us to promote their Honey Gold Mangoes. Wanting to claim they had the ‘best tasting mangoes in Australia’ they embraced our recommendation to prove it through independent market testing.
This project involved two stages – brand / competitive awareness through telephone recruitment. Taste testing with 76 consumers over 3 ages groups at a Sydney hotel. The results did prove that 47 per cent preferred Honey Gold mangoes over the three other main varieties.
This gave Piñata Farms a great PR and channel story and valuable leverage in terms of in-store promotion and pricing with large retailers.
ST JOHNS, BUNDABERG
This primary school in Bundaberg was suffering from dwindling enrolments. A new principal recognised the need to do market research and contacted Action Communications who coordinated focus groups with staff and parents.
The resulting findings led to a new tagline — The small school shaping big futures — the creation of a brand strategy and marketing plan that collectively lifted enrolments dramatically in the first 6 months.
VICTORY COLLEGE, GYMPIE
Like St Johns, Victory College Gympie had a great offering yet felt not enough people in Gympie new about the school. Our research involved focus groups with parents and staff.
This led to a new brand strategy and campaign development — In Your Element — of a separate website for their kindergarten, a new photograph and video shoot and revised website, and better messaging via radio and other communications to attract enrolments.
Wondering how research could help your business?
Every organisations has challenges.
A periodic research project can just be the thing to help you with what next.
We’re keen to help more Sunshine Coast companies gain benefits and insights from market research.
Reach out today. Research drives actions.