A BRISBANE MARKETING AGENCY THAT’S RIGHT FOR YOU
Marketing is essential to any business, helping you get from where you are today to where you want to be.
Our Brisbane marketing consultancy typically works with 4 different types of businesses:
1
No marketing expertise in house and not large enough to justify a full-time marketing person.
2
Have marketing staff but need external assistance to lead on strategic or specific projects.
3
Want to completely outsource marketing to access high-level skills and resources as required.
4
Want short-term marketing management or assistance due to short-term staff vacancies.
Which one are you?
With our agency you get to work with both directors, each of whom has 25 years’ experience in marketing, We have the benefit of having worked with wonderful mentors throughout our careers and, as consultants, are able to mentor our clients.
We’ve also worked for leading global companies like IBM, Toshiba, Turner Entertainment/ Village Roadshow, and Footlocker — companies that do marketing exceptionally well — and bring this rigour and oversight to client projects.
We’ve worked with start-ups and companies going through rapid growth. We’ve worked for not-for-profits that had to prioritise more than others. We’ve worked with small businesses that didn’t really understand marketing — that’s okay, we do.
Who we haven’t worked with, is YOU!
When we do, it is critical that we understand your business, goals and challenges.
As a professional marketing consultancy, we aim to create awareness of your company, products and services, build confidence in your brand, attract inbound leads, and provide guidance on brand experiences and offers to drive sales and loyalty.
Whether your target market be Brisbane, Queensland, Australia or the world — we can help you.
Our range of Marketing Services includes:
Marketing Audit
An independent analysis of how well you are planning and implementing your marketing, versus industry benchmarks. It could also include research.
Marketing Workshop
This is important for kickstarting any marketing planning process — regardless of size of company.
Marketing Strategy
How do we target your products and services to the people most likely to buy them? What ideas will raise your profile, differentiate you and drive engagement and sales?
Marketing Plan
A plan that pulls together various elements (see below) into a blueprint for us or your staff to execute.
Marketing Management
We are able to implement all elements of marketing plan and can draw on our extensive contacts and agency network of trusted suppliers.
Marketing Advice
We can provide ad hoc or ongoing advice — or join you for an annual planning day to provide expert external ideas and feedback.
KEY MARKETING FACTORS
Marketing used to be about 4 Ps – now there are 8
PRODUCT
What you sell
PLACE
Where you sell it
PROMOTION
How you promote it
PRICE
What you charge
PEOPLE
Who are you
PASSION
Why do you do this
PROCESS
What do people experience
PHYSICAL
What’s your place like
Keen to know more about the 8Ps of marketing?
Get in touch today
With us you get:
MARKETING PLAN ELEMENTS
- Situation Analysis
- SCOT/ SWOT
- Goals (Business & Marketing)
- Target Markets
- Key Messages
- Strategies
- Campaigns (brand or other)
- Tactics: Advertising, Digital, Social Media, Relationship Marketing, Signage, Stationery, Events, Publications, PR, etc.
- Budget
- Calendar
- Measurement / ROI
EXTENSIVE MARKETING EXPERIENCE
- Research
- Brand Development & Management
- Advertising
- Digital, Websites, SEO, Social
- PR & Corporate Relations
- Marcoms (Marketing communications. Materials)
- Events
- Direct Mail / EDMs, Database
- Loyalty Clubs
- Sales Promotions
- Relationship Marketing
- Channel Marketing
- Sponsorship
OTHER SPECIALISTS
We also know where our expertise ends and when it’s best to call in other marketing professionals or freelancers that have a deeper practical knowledge, skills or systems for specific area. This ensures better value to our clients.
We have a number of Brisbane specialist agencies that we trust to deliver additional high-value services to our clients. We can coordinate this whole process for our clients as part of a marketing management appointment.
MARKETING ENGAGEMENT EXAMPLES
QYAC, Brisbane
Recently engaged to assist on a range of projects including marketing workshops, marketing plans, logo development, new websites and SEO, media releases, photography direction and digital marketing for different arms of this dynamic indigenous organisation:
- QYAC (Quandamooka Yoolooburrabee Aboriginal Corporation)
- Quandamooka Coast
- Minjerribah Ganaba (Education)
Scots PGC, Warwick
Produced a brand and marketing strategy, followed by a marketing plan and managed implementation for this co-ed Warwick day and boarding school.
Result
Campaign resulted in 17 new enrolments withing 6 weeks, representing 1 million to the school over the coming 5 years.
AUSTRALIAN INSTITUTE OF PERSONAL TRAINERS, Brisbane
Provided interim marketing manager services while organisation hired and trained new staff.
Responsible for coordinating major event stand at FITEX Sydney, a new event management / budget tracking system, and marketing of a joint venture with Rebel Sports.
WHITSUNDAY ANGLICAN SCHOOL, Mackay
Appointed by Whitsunday Anglican School to increase its brand position in Central Queensland.
Project elements included research, marketing workshops, new prospectuses, website, digital marketing and outdoor.
SEE MORE MARKETING WORK FOR BRISBANE AND SUNSHINE COAST CLIENTS.
Want a Brisbane marketing agency that is flexible, experienced and connected?
Get in touch today. Our team makes marketing happen.