DIGITAL MARKETING DELIVERING TARGETTED OUTCOMES
Digital marketing represents around 50% of marketing spend for Australian organisations.
Many use digital marketing to promote their brand and attract or drive clients to their website with the aim of enticing an inquiry and ultimately a sale or booking.
With so much invested in digital marketing it’s critical that Sunshine Coast organisations have:
- A strong and unique brand identity and position – so prospects can easily identify you and remember you.
- An appealing website that has all the essential information that someone needs to know about your product and service to want to take the next step.
- Digital marketing that is well targetted to the right audience and uses the right mediums (so you don’t waste your time or money on broad marketing measures).
Action Communications is an experienced marketing agency with over a decade’s experience in providing branding and digital marketing solutions for clients across Sunshine Coast and further afield.
As you can see below, we offer a full suite of digital marketing services through our agency network and have made great gains for our clients through digital marketing.
We also have the marketing experience and oversight to know when other marketing tactics such as outdoor, PR, print, or radio for example, might be important to achieving your marketing and business goals. We bring this objectivity to all client engagements.
Think of us as both an architect and builder that brings in the trades and services to deliver a complete branded digital package.
OUR DIGITAL MARKETING SERVICES
Foundation Elements
Digital Marketing Review
Independent assessment of your marketing spend and digital platforms including current website statistics, page visits, identified keywords.
Website Development / Upgrades
Our comprehensive website include:
- New or Revamped Websites with SEO foundations and suitable imagery (library or photo shoot)
- Temporary Holding Pages for new companies while site is being developed
- Submission of sites to Google for indexing
- Regular blog updates
Search Engine Optimisation (SEO)
Keyword packages (5, 10 & 15 words) to help you be found on page 1 of Google for key search terms important to your business.
With SEO (Search engine Optimisation) it’s critical you know how many people are searching for your proposed Search terms each month and how you can pivot your terms to ensure you don’t miss out on search traffic. This is missed business opportunities and income.
Google Digital Service Elements
Google My Business Listings so you can attract Google Reviews.
Google Adwords at top of keyword search result pages.
Digital Brand Campaign adverts across the Google Ad network.
Remarketing of your website to people who have visited your site.
Geotargeting your ads shown to people within a set radius of your business.
Paid Social Media advertisements, including sponsored videos.
Additional Digital Services
e-News & Databases
We are able to create professional E-news pieces for you to promote offerings and stay connected with your clients and community. We can also assist with database development or provide recommendations.
Landing Pages
We can create custom pages on your website for advertisements and (electronic direct mail to land on, so you can better track responses.
Social Media
As part of our digital marketing services we can provide
- Digital Content Strategy Recommendations
- Social Media set-up
- Daily / weekly content management
- And other services.
Videos
Increasingly a key part of digital marketing is video content for use in both editorial or brand stories and advertising. We work with a number of outstanding videographers to create exiting original content. If budgets allow, we also recommend original photography as this will strengthen your brand position, uniqueness and likeability.
APPS
In some situations Apps making it easier for clients to interact with your business and keep track of their account and notifications. Apps also help drive loyalty.
e-books
If you need assistance in writing, designing and self-publishing an e-book — or printed book — we can help. If you want to sell internationally on commercial platforms like Amazon there’s a lot to put in place.
DIGITAL MARKETING FOR SUNSHINE COAST CLIENT EXAMPLES
Guide Financial
We have helped this financial planning and insurance broker with various marketing projects over the years. Most recently in 2019 we revamped their website to more clearly communicate their offering, USP and services.
Nambour Christian College
As part of Look Education, we have been working with Nambour Christian College (NCC) in the Sunshine Coast hinterland for over a year.
Our digital work has included
- Development of a new brand campaign: Valuing What Matters Most.
- Photograph and video shoot
- New website primed for SEO (launching soon)
- SEO & digital advertising around key search terms and events such as open days.
Outdoor Education Australia (OEA)
We began working for this national peak body for outdoor educator as an external marketing agency in 2015 when their Chairperson and office was based at Marrapatta, Imbil. Key projects have included creating:
- A new mobile friendly website that would also be home for their bi-annual conferences known as NOEC —National Outdoor Education Conference.
- A conference app for clients to use at the conference, rather than a printed brochure. This made it easier for attendees to build their own program and network with other attendees.
- Their Facebook page and ongoing management, growing it to nearly 2500 Followers.
- A secure log-in for hundreds of people from their website to an external academic digital library, establishment of a YouTube channel
- Various sponsorship initiatives that have brought in a large part of the organisations operational budget in the past 5 years.
Apex Camps, Mudjimba & Magnetic Island
From September 2019 to April 2020 (Covid-19 shutdown) we were the external marketing agency for school camp, outdoor ed and team building provider, Apex Camps. During that short time we able to deliver some powerful results. Key work included:
- Brand & Marketing Workshops that delivered new logo recommendations (on hold), a brand strategy and marketing plan
- Implementation of a Brand Campaign: Good People, Great Times
- Major updates to website to promote the organisations diverse offerings beyond school camps and target people of all ages. This included use of new images, new pages, (e.g. School Leadership, various team building pages, Townsville Accommodation and more) that had better SEO elements
- A 5 keyword SEO package that got Apex Camps on page 1 of Google for 4 of their 5 keywords within 4 months ensuring they were being seen by 700 monthly searches that they had previously been missing out on.
- Ongoing EDMS promotion school holiday programs and school programs (to multiple segmented databases)
- Social media management including sponsored Facebook advertising campaigns.
Wanting to work with a digital marketing company with runs on the board and flexible services to meet your needs?
We’re a Sunshine Coast company with great digital marketing connections.
Call us today. Our team delivers digital results.