KEEN TO KICK SOME DIGITAL MARKETING GOALS?
Action Communications has been delivering digital marketing for Brisbane clients for well over a decade.
Along with our associates, we offer services in:
- Digital Audits
- Websites
- SEO
- Google Ads including Geo-targeting and re-marketing.
- Branded Digital Advertising
- Videos
- EDMs / Newsletters
- Social Media
- Apps
How much budget should you be spending on digital?
In 2018, Digital Advertising accounted for 53.2% of Australia’s $16.6bn ad spend, up from 50.7% the previous year according to SMI (Standard Media Index) figures. In that year, 25% of the entire advertising market was spent on Mobile Advertising, and 18% spent on Video – the fastest growing segment year on year. (See diagram.)
In 2019 Digital advertising dropped back marginally. In 2020, despite a worsening economy due to Covid-19 globally, expectations are for it to drop by around 2.3% this year, rebounding in 2021 according to CMO magazine.
When you add digital advertising (including SEO) to websites, brand videos and social media investments, it’s little wonder the bulk of marketing budgets is on digital marketing.
THAT’S WHY YOU NEED AN EXPERIENCED DIGITAL MARKETING TEAM WORKING FOR YOU — AND WHY YOU NEED ADEQUATE INVESTMENTS IN DIGITAL.
And, be it digital or other marketing, you need a solid brand strategy, brand campaign and integrated marketing plan in place, so you can maximise digital marketing investments.
Because — let’s face it — you don’t want to spend money advertising your business only for visitors to be less than impressed with your website.
Using Inbound and outbound digital marketing, Action Communications can help Brisbane and Queensland companies attract prospects online and convert them into strong leads and sales.
Our Specialist Digital & SEO Services include
1. Digital Marketing Audit
Let us review and assess your digital assets and current digital marketing in line with your competitors and recommended digital spend as a proportion of marketing budget. Our review will take in keyword analysis, current website performance and missed opportunities.
2. Website Development / Upgrades
Our website services are extensive and include:
- Holding Pages for new entities while site is being developed
- Site structure, format, content and images geared to SEO
- Engaging visuals including video, headlines and design to ensure visitors stay on your page (Google likes this)
- Ongoing blogs to ensure an up-to-date site, ongoing Google indexing
3. Search Engine Optimisation (SEO)
Monthly SEO Keyword Packages (5, 10 & 15 Keywords)
In 2019 45% of Australian digital advertising spend was on SEO. And SEO is tied with TV advertising at the top source of brand discovery, which makes investments in SEO critical.
It’s not just enough to build a great looking website. To really seize the opportunities available to you, it’s important to invest in an SEO so you can rank on page 1 of Google. If you are not on page 1 of Google you will rarely be found via Internet category searches.
Don’t fall for this…
In 1988 Kevin Costner starred in A FIELD OF DREAMS — one of our all-time favourite movies — about a farmer who builds a baseball field in his Iowa cornfield, hoping to connect with his recently deceased father. “If you build it, he will come,” is the whisper he hears.
Many think he is mad. But, in the end, hundreds come to watch a match between two teams of all stars in his cleared cornfield. From there, as it was with the film, Cassablanca, the famous line morphed into something different:
If you build it, they will come.
Many people have this view about websites. It isn’t the case. This is why you need SEO.
4. Google Options
Our range of services include:
- Google Adwords against keywords
- Paid digital campaign adverts across the Google Ad network. These would hyperlink to your website.
- Google My Business Listings so you can attract Google Reviews
5. Digital Advertising
As well at the Google Services we offer:
- Remarketing of your website for a set period for people who have visited your site.
- Geotargeting (People within a certain distance of your business are shown advertisements on various websites / platforms)
- Paid social media advertisements, including sponsored videos
6. EDMs & Landing Pages
Stay in touch with existing customers, members and target audiences. Reach out to your database. Promote special offers and exclusive deals. Do an online survey.
We can help with well-written and well-designed electronic newsletters and direct mail to keep your brand and offerings top of mind. Plus we can do custom landing pages for tracking campaigns.
7. Videos
The fastest growing area of digital ad spend, is video. In fact YouTube ties with Facebook as the most used social media platform at 80%.
Action Communications has been working with talented videographers for over 20 years, directing corporate and brand videos and commercials. Often these videos have been the making of an event or website and have been highly influential in driving engagement and sales.
8. Social Media
Action Communications provides social media strategy, ongoing content management services, social media advertising and social media surveys.
For our social media offerings and client results go here. (HYPERLINK WHEN PAGE DONE)
9. APPS
We have experience in delivering Apps for clients to ensure their brand is top of mind, client information is easy to manage and their experience with clients can be personalised.
BRISBANE DIGITAL MARKETING CLIENT EXAMPLES
Eden Made
In helping the new owner of this timber joinery business re-brand and relaunch his business to Eden Made we developed:
- A brand story video in the vein of the Nature is Speaking concept, filmed on location in Brisbane and with footage supplied by Canada. This video became the hero of the website, creating a distinct point of difference.
- A new website featuring new brand logo, clear target audiences, product images, gallery, foundational SEO and blogs.
- A separate welcoming launch video distributed via EDM.
- Key social media platforms: Houzz, Pinterest, Facebook and Instagram.
- A database of over 1000 contacts and newsletter called Offcuts.
- Google My Business listing and review component. Currently at 13 Review. 4.8 rating.
- An SEO campaign for 5 keywords. Within 4 months this delivered Google Page 1 listings for all keywords, ensuring the client is now seen by over 300 searchers a month. Since starting SEO, client has never been busier – this during COVID-19.
Brisbane Northside Emergency (BNE)
We came on board to assist BNE, a private, fee for service emergency clinic, increase its brand awareness after the opening of a children’s wing at Prince Charles Hospital.
Brand workshops and a marketing plan recommended a new brand campaign — Be treated Right. Be Treated Now — and an integrated traditional and digital marketing approach. Traditional elements were the creation of strategic billboards, letterbox drops, flyers for various community partners, PR and cinema advertising.
Digital marketing elements for Brisbane Northside Emergency included
- Photography and Video Shoot
- Updates to Website and blog articles
- A digital App for people to have fast easy access to BNE
- Regular Social Media posting
- Ongoing SEO campaigns.
The client had daily target figures as part of this project that were met within the time frame, resulting in another increased target of 25%.
International House
Through research and a brand workshops we developed a brand strategy campaign that highlighted this Brisbane UQ Residential College’s unique point of difference: Gain a Global Advantage. Working with our Look Education partners we brought their brand to life digitally by:
- Directing a photo shoot and curating images for website
- Directing a video shoot for virtual tours — this was key as approximately 2/3rds of residents are international students and others intra-state.
- Writing and rebuilding their website with SEO foundations and a better structure for various target audiences
- Implementing an SEO campaign for 5 keywords.
- Implementing digital advertising campaigns around University of Queensland’s Open Week-end to ensure visitors to this event were aware of International House and would visit.
Through well-branded and focused digital marketing International House in Brisbane now has a professional digital presence that overcomes competition from new offsite university accommodation providers.
Quandamooka Coast
Increasing profile and reach through digital
Over the past six months we have been involved in a number of digital projects for this innovative indigenous organisation which has seen the creation of 3 new websites (some of this work is still in progress) for:
- Quandamooka Coast (their tourism arm)
- Quandamooka Yoolooburrabee Aboriginal Corporation — a new corporate website
- Minjerribah Ganaba — their education, training and edu-tourism facility
These exciting re-brands have positioned QYAC as an exciting, emerging indigenous enterprise. They have been leveraged across social media on Facebook, Instagram and YouTube. SEO foundations were a part of the build of these websites with more digital work planned across Google Search, re-marketing and social media.
SEE MORE DIGITAL MARKETING WORK FOR BRISBANE AND SUNSHINE COAST CLIENTS.
Want to work with an agency that delivers on digital marketing strategy as well as execution?
Get in touch today. Our team thrives on digital projects.