SWITCHING ON TO SOCIAL MEDIA THE RIGHT WAY.
The strategy will help you determine who your audience segments are, where they are on Social Media, what platforms you will use and for what purposes.
And even though you are on the Sunshine Coast, it doesn’t mean that your market has to be local. Depending on your offering you might have your sights set on national or global opportunities.
Depending on your product or service, Social Media can be a cost effective platform for you to launch your business and promote your offerings.
Having worked for start-ups, leading Australian companies and multinationals (headquartered in USA, UK and Japan) we can help you with your Social Media strategy and implementation, including creative campaigns, photography and video.
If you’re a small Sunshine Coast business just starting out we can help with a simple strategy and guidelines that you can run with till you find your feet.
If you don’t have a Brand Strategy we can help with that too. It’s a key foundational document for any organisation and will give you a clear and compelling position for your company, making it easier for prospects to understand your unique value.
The great thing about Social Media is that by using it well you can help people over time gain a comprehensive understanding of your business.
Focusing on a brand value or a single message in one post makes it easy for busy people to take that in. Over time they can piece a lot of visual and soundbytes together to form a full picture of your organisation. Being passionate and authentic in your posts helps drive deeper engagement
Social media also helps you build communities by enabling conversations and engaging in dialogue with Followers or friends of Followers, both of whom can contribute to positive word of mouth through sharing.
It also gives you a cost-effective vehicle to re-market to prospects or existing customers, trial new products, sell out an end of range, do a survey, have an advisory board, share knowledge and learnings and more.
SUNSHINE COAST SOCIAL MEDIA CLIENT EXAMPLES
APEX CAMPS
Apex Camps based on the Sunshine Coast also has a centre on Magnetic Island off the coast of Townsville. Operating their Facebook page needs to take into account these different audiences and geography to ensure enough content applies to each region.
Prior to Covid 19 we were responsible for developing a digital content strategy for Apex Camp’s, managing ongoing social media content and digital campaigns to fill program bookings.
NAMBOUR CHRISTIAN COLLEGE
Nambour Christian College is one of the top independent schools on the Sunshine Coast yet in 2019 it was not at capacity.
Part of a tranche of work that we undertook for them (as part of Look Education) was guidance on Social Media (Facebook) and the creation of brand campaigns to convey the key differentiators of this school. We also assisted with the promotions of open days.
Schools have challenges with their Social Media as families leave the school when their children do and people cull their social media, so it’s important to ensure you have active followers.