GOOD COPYWRITING STARTS WITH GOOD READING
Action Communications provides B2B and B2C copywriting services to help Brisbane organisations say what they want to say in captivating and powerful ways.
Based in Brisbane and the Sunshine Coast, our agency has talented and versatile copywriters who have experience in writing for nearly every industry. Be it content on the page or content on the screen or airwaves, there is a knack to creating content that cuts through.
Our range of Brisbane copywriting services include:
- Websites content and blogs including SEO elements
- Advertising copywriting (radio, TV, cinema, print)
- Digital advertising copy
- Social Media advertising copy
- Brand style guides
- Media releases
- Direct mail and EDMs
- E-newsletters & print newsletters
- Feature articles & ghost writing
- Case studies
- Brochures
- Annual reports
- Strategic plans
- Prospectuses
- Social media content
- Video scripts
- Conference materials (invitations, programs, apps)
- Presentations and speeches
- Proposals
- Award nominations
- IPOs
- Sales letters and kits
- Editing and rewriting of your copy
Experienced and Passionate Writers
With Action Communications you get senior copywriters each with 25 years’ experience in writing business and creative copy, and feature articles. We have a passion for reading which fuels our writing. Our directors have tertiary qualifications in business communications and journalism. We follow Strunk & White’s The Elements of Style and Stephen King’s On Writing. We’ve won awards from The Australian Society of Business Communicators for corporate communications and have attended writing courses in business and creative writing to hone our craft.
One of us loves writing so much she has even published three novels — The Iceberg Trilogy — set in Canada throughout the 20th century. More are under development.
Before we dive in to any copywriting assignment we cover off your brief, objectives and budget.
For business communications, we write in active voice and avoid foggy writing, to aid comprehension. We ensure your copy has variety, flow and unity.
For direct mail and business letters we are skilled at using Johnson boxes to get cold readers to read on. One Campaign we did to ASX Top 150 HR Directors resulted in a 20 % response rate. Amongst other wins are copywriting projects that have helped clients secure funding for building and operational projects.
BELOW ARE EXAMPLES OF COPYWRITING WORK FOR BRISBANE CLIENTS.
TAP IMAGE TO FLIP FOR DETAILS.
Churchie Foundation
Expert copy delivers best fundraising result
Action Communications created the content and packaging for the Churchie Foundation that delivered the highest appeal result in 10 years of fundraising.
We have also created bequest material and other marketing deliverables to enable philanthropy and fundraising for specific capital projects.
Churchie consistently ranks as the second highest Anglican school in Australia in terms of fund-raising.
Quandamooka Coast
Showcasing an exciting indigenous tourism brand
We have been delighted to have been a part of bringing the brand of Quandamooka Coast to life through new creative, content, key messages and SEO. Quandamooka Coast is the tourism arm of Quandamooka Yoolooburrabee Aboriginal Corporation (QYAC) and covers Moreton Island (Mulgumpin), North Stradbroke Island (Minjerribah), the Southern Moreton Bay Islands and parts of the Redlands Coast..
Part of a major piece of branding, marketing and digital work, the copywriting for this website drew on brand strategy work we initially did around brand positioning, copy tone and language. This project involved finding the right balance between promoting indigenous tourism experiences and language alongside the English in an inviting, informative way. We sought to help QYAC create a tourism brand while honouring the wishes of the indigenous custodians.
QLD Police Referrals
Public face to police service
QLD Police Referrals is one of the success stories of the QLD Police Force, connecting homeless people and minor offenders to allied health.
In 2018 the architects of the system decided it was time to give it the public presence it deserved. Action Communications managed the key messages, concept, copy and image selection for this site. It has has gone from strength to strength and today is a key communications platform for the service.
Australian Fundraising
Bright website and content projects possibilities
For this dynamic fundraising-sector support organisation we helped them create a new presence that reflects how far the organisation has come since it was first launched twenty years ago.
Offering fundraising ideas to schools and other organisations, we created the key messages, site map, and copywriting for this new website, for this exciting Brisbane business.
See Australian School and Club Fundraising Specialists’ new website here.
Trussmasters
Major building supplier communicates pedigree
Trussmasters is a well-known building supply company servicing the East Coast of Australia.
New website copy and photographic direction for this company at the beginning of 2020 helped lift their professional image. The timing was apt given that building sector in Queensland was able to operate during COVID-19 lockdowns,
Ipswich Grammar School
Copywriting for one of QLD’s best
Ipswich Grammar School, the oldest grammar school in Queensland, has high standards and a strong brand presence that the school has long fostered.
Copywriting projects for this prestigious boys’ school have included website, strategic plan, prospectus, foundation brochures and appeal letters, video scripts, and magazine articles.
EXPLORE MORE COPYWRITING JOBS & RESULTS FOR BRISBANE & SUNSHINE COAST CLIENTS
Do you need help communicating?
Action Communications is available to help with one off copywriting projects or ongoing assignments, be they large or small. Get in touch today!
We enjoy helping our clients with writing and communication challenges.