ACTION COMMUNICATIONS IS NOT YOUR TYPICAL BRISBANE BRANDING AGENCY
We are headed by two senior executives who have been Australian brand managers for leading global and Australian brands and are experienced in brand strategy.
With this expertise we ensure that all branding assignments are delivered to a high standard and can suitably stand aside any global brand — even if they are for a small business. Afterall, every big business was once a small business, take Coca Cola for example. Naturally, your brand has to be true to you, what you do and what you offer.
Having been a client — and having worked for other branding agencies — is a key part of the value we bring to our clients. We know how to manage the brand process to deliver a wonderful result for up-and-coming Brisbane companies.
Our Brand Strategy services include:
- Brand Research & Testing including concept testing.
- Brand Workshops
- New Brand development
- Brand revamps
- Logo Development (typography, icons), Brand design and identity.
- Brand taglines / positioning
- Outlining Brand Goals
- Brand Strategies including brand experiences
- Branding campaigns
- Brand stories
Follow the flightpath of our Brisbane Branding Agency
Some people find branding daunting and don’t really get it – that’s okay. It takes time to master, that’s for sure.
To help you understand how this process might work, explore the Brand Strategy approach and results for two Brisbane clients below.
YOU CAN ALSO SEE OTHER BRAND IDENTITY PROJECTS HERE AND HERE.
Eden Made
Eden Windows produced custom timber windows and doors for architecturally designed homes in SE QLD and northern NSW.
A new owner wanted a new name and brand position that reflected who they were, the quality of their company’s creations (more than windows) and ensured they could stand well alongside competitors.
We undertook market research and did a brand workshop with key staff and worked closely with the owner to create a brand that wowed him — Eden Made — with the tagline Beautiful Timber Designs.
The new name/ logo:
- Is short and easy to remember
- Ties to original name and the paradise concept associated with Garden of Eden
- Conveys hand-made – and leveraged the known concept of “Australia made”
- Features a tree symbolic of Western Red Cedars – one of their main building timbers
- On closer inspection, the tree is made up of a stump that is a timber door and branches that are the necessary right angles of joinery
- The typography flows the names together to reflect beauty and balance
- The logo works in two tone and single tone with the name easily legible even in white reverse out on their website.
The Talea Group
A professional services company providing tailored business communication and training services to ASX companies needed a new name following a partnership separation. Working through our Brand Pyramid Workshop we distilled the organisation’s brand essence and created a new name and logo that aptly represents the new entity — The Talea Group.
— Talea is Latin for “to tailor”
— The Group reflects a larger consultancy firm approach
— Tailored Workplace Learning highlights the degree of customisation that Talea offers clients wanting to upskill their staff
— The owl symbolises learning and wisdom — and being able to see in the dark; to find and offer things others can’t
— The dark blue is a corporate colour used by Blue Chip companies. It is seen as steady and trustworthy. It is contrasted with a bright blue for energy, freshness and newness.
ARE YOU A START-UP OR KEEN TO REBRAND?
Branding is much more than a name
Identifying your essence — your unique differentiation — and your WHY — is critical.
In our experience, very few company owners come up with a name that reflects their essence. Their involvement in the process, though, is essential and welcomed. If you have a name that doesn’t work for you and you can’t change it, we can help with that too.
Our Branding Agency helps Brisbane clients understand the importance of branding, marketing and selling.
Branding is what people say about you — or your organisation — when you are not in the room.
Branding is more than your logo and brand identity. It is the total brand experience that someone has — and can expect to have — when they encounter your brand. It is the perceptions that come to mind even if they don’t equal reality.
Addressing Image Issues
At Action Communications we can help identify your brand issues. If you are a business that has image issues, it’s not enough to say, “those perceptions are outdated”or “they don’t reflect who we are now” or “we have addressed those issues”, even if this is the case.
It’s essential to communicate and reposition your brand so that brand perceptions accurately reflect who you are — and the brand you want to be known as.
This does not necessarily mean a change of name, however it generally requires a number of proactive initiatives.
Our Brisbane branding agency can provide brand recommendations to ensure your brand essence is conveyed in interactions (customer service), content and visuals, your physical environment and other ways. This helps to reaffirm and fast-track your brand image — an added bonus for start-ups.
Essential Start-up Experience
We’ve had start-up experience working for Japan’s largest wedding company (a global enterprise), an education business for Dr John Hewson and Women’s Village, a general market business for emberin, a diversity development and empowerment company.
As part of this we’ve worked with start-up teams and creatives, conducting concept testing across Australia and in the US and UK and creating branding and marketing strategies and brand hierarchies.
Trust your brand development to experienced brand strategists.
Looks us up. With us your brand is in good hands.