Challenge:
Due to a federal government policy change The Hotel Network (THN) needed to reposition to boost its image and corporate business with a new sales and marketing approach.
Solution:
- Evolved logo, added tagline and applied to print and electronic stationery
- Created Company Profile and DM letters targeting Financial Controllers. Worked with telemarketing agency
- Recommended changes to website to appeal to B2B and B2C
- Developed Marketing plan
Results:
- Positive feedback to more professional image
- Re-established shifting relationships with government and grew new business
- Strengthened relationships with TMC companies, such as Concur, which added to their market appeal and benefits to customers.
Action Communications created a new logo that was uniquely us. They produced direct mail letters and a new corporate profile document that succinctly and professionally portrayed our compelling proposition to the market, successfully raising our profile and potential revenue stream.