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Challenge: To position Honey Gold mangoes as the best tasting mango in Australia thereby increasing demand and the price premium. Solution: Conduct independent, statistically-valid, sensory research on the four main varieties of mangoes with regular consumers Create an integrated PR campaign including Australia Day pack. Create influential point of sales material [...]

Integrated marketing

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Challenge: Brisbane Northside Emergency was suffering low awareness in its geographic catchment and clientele was reduced since the opening of the adjacent Prince Charles paediatric department. Solution: Developed a new brand strategy — positioning and campaign — using our brand pyramid process Wrote a marketing plan that created a footprint for [...]


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Challenge: To provide interim marketing manager services ensuring marketing momentum for dynamic RTO and a strong presence at peak industry event with first custom stand Solution: Develop modular custom stand for re-use in different configurations at other events for greater brand impact Implement integrated marketing campaign to ensure professional presence at [...]


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Challenge: Volunteer-based NFP needed professional marketing materials to promote biennial national conference and secure sponsorship Solution: Evolved logo Created New website and Facebook page and manage ongoing Developed EDMs to send to 10 associated databases Developed Sponsorship proposals for conference and OEA to ensure viability and greater marketing presence. Developed details [...]