Challenge: To strengthen organisational branding and create marketing purpose and blueprint for organisation that lacked marketing resources. Our Workshop Services: We can do 1/2 day and full day workshops that focus on branding, marketing or specific challenges, such as business review, competitive threats, new product introduction, etc.. We are also available to [...]
Challenge: Company Director, Lisa Butler, separated from her previous business partner and wanted a new company name and brand image to take to market for her corporate communications training consultancy. Solution: A new company name, brand name and identity that reflected the essence of what the organisation does A unique and [...]
Challenge: To position Honey Gold mangoes as the best tasting mango in Australia thereby increasing demand and the price premium. Solution: Conduct independent, statistically-valid, sensory research on the four main varieties of mangoes with regular consumers Create an integrated PR campaign including Australia Day pack. Create influential point of sales material [...]
Challenge: To provide branding and marketing recommendations for the launch, sell-through and marketing of rural residential blocks near Kuranda in far north Queensland. Our Marketing Plans: Our marketing plans can flex according to your budget and requirements. They can be short and sharp, following a workshop planning session, or can be detailed, incorporating [...]
Challenge: The SCOTS PGC College was lagging in enrolments in Prep, Year 7 and its two boarding houses. Website Solutions: We create websites suited to your need, budget and brand. From simple holding pages through to basic responsive wordpress sites to large dynamic web portals with lead-capture devices, logins and e-commerce support. We can [...]
Challenge: Brisbane Northside Emergency was suffering low awareness in its geographic catchment and clientele was reduced since the opening of the adjacent Prince Charles paediatric department. Solution: Developed a new brand strategy — positioning and campaign — using our brand pyramid process Wrote a marketing plan that created a footprint for [...]
Challenge: Due to a federal government policy change The Hotel Network (THN) needed to reposition to boost its image and corporate business with a new sales and marketing approach. Solution: Evolved logo, added tagline and applied to print and electronic stationery Created Company Profile and DM letters targeting Financial Controllers. Worked [...]
Challenge: To relaunch caravan range after slow market entry/ soft launch and position as quality in overcrowded market Solution: To use the opportunity of introducing new PR agency to media as a way of updating them on the growing range of caravans and offering loan vehicles Interview caravan designers to understand the [...]
Challenge: Within tight timeframes, produce professional corporate mentoring and leadership programs featuring DVDs of some of Australia’s most successful business people. Our MultiMedia Services: We can produce: - exciting conference openers - informative corporate overviews - inviting school prospectuses - dynamic promotional clips - training and e-learning videos and audios - documentary [...]
Challenge: To provide interim marketing manager services ensuring marketing momentum for dynamic RTO and a strong presence at peak industry event with first custom stand Solution: Develop modular custom stand for re-use in different configurations at other events for greater brand impact Implement integrated marketing campaign to ensure professional presence at [...]
